Web Analytics
This a tool that aids in the complicated process which involves all the necessary steps in acquiring and understanding web data that are necessary for online marketing strategies. This means everything from the measurement and collection of data, down to the interpretation and reporting of the results achieved.
Web Analytics Audit
- Identify basic problems with your installation or data collection
- Identify areas of opportunity to leverage existing marketing technology stack to enhance data collection and analytics implementation
- Make sure the data you are collecting is accurate and useful in the context of your business
Baseline Analysis of Your Website Metrics
- Analyze your website data to understand visitor behavior trends across your digital platforms, such as desktop, mobile web, and apps to identify challenges and opportunities
- Report visitor behavior across your site and identify areas for improvement