Digital Marketing

This is where we take a look at your companies needs from the 30,000 foot level. Talk to you about your business and your goals. Understand the marketplace and your competitors. Find out from you and your management team what you’re looking to accomplish with your digital marketing.

• Increased Leads
• Increased Sales
• Become a Resource
• Build Brand Awareness
• Manage and respond to your customers proactively

Once we put your plan together you can either take it from there or have us implement it for you. We have in-house design and development specialists that can bring your vision to reality.

Creating a responsive website that works well across technologies. Leveraging ecommerce to increase sales or implementing a lead capture and sales management applications to reinforce your field sales force. Employing mobile apps, video and texting solutions to interact with your prospects more effectively.

We can assist your company or we can do it all.

Strategy

Using our knowledge of Digital Marketing and your Industry expertise. We will work together to outline and create a strategic plan that can be carried forward to implementation.

• Digital Marketing Strategy
• Niche Market Research
• Content Strategy
• Mobile & Apps Marketing
• SMS Text Marketing
• Reputation Management

Traffic is great, but it’s even better when it turns into leads and prospects. This is where our market research and creativity comes into play: Creating designs & messaging that turns all your hard-earned traffic into actual leads and customers.

• Autoresponder Integration
• Basked in the glory of lead generation? Now, it’s time to reap the harvest, but act smart with Email Automation for lead nurturing. We understand setting up automation’s may not be your forte or even something you want to spend time doing. We hear it a lot from our customers which is why we added this service for you.We currently have integrations with most of the main autoresponder or email service provider solutions on the market.

• Convertion Rate Optimization
• Website sales are commonly generated through traffic generation like SEO (search engine optimization) and PPC (pay per click) advertising. Both of these are aimed at generating more visitor to a site, hoping that some of these visits would generate sales. Over the years, SEO and PPC alone have proven to generate very little sales. Through the use of measuring and testing the conversion rate of visitor to customer can be optimized. This is an digital marketing practice, which increases the online sales and leads of a website without having to increase the number of website visitors.

• Email Marketing
• One of the most commonly used marketing strategies by online businesses, email marketing is when the company directly markets their products and services to current and potential clients by sending out commercial messages through email. These could be ads, promotional offers, company portfolios, business requests, or donations and sales solicitations. It could also be used to include a company’s advertisements to emails sent by other third-party companies.

• Sales CRM Integration
• Simply put, Sales/CRM Integration is the process of maximizing the benefits of CRM services by building your website and planning out your marketing strategies in such a way that they function seamlessly with your company’s sales campaigns. CRM, which stands for Customer Relationship Management, is the key to managing your company’s customers, contacts and leads. This software is responsible for organizing, monitoring, analyzing and managingall their information and their activities during their visits to your website.

• A/B Split Test

Sometimes called online controlled experiments or randomized controlled experiments, A/B split tests are a simple yet very useful strategy in online marketing. The process is very much like a simple controlled experiment done in Science class, except this one involves two variants or factors in your online business’ web page to find out which or the two will work better in promoting your business’ growth with reference to an outcome of interest that you wish to increase or maximize.