These are useful tools in gauging how well your business is doing in the online market. The statistics collected from monitoring both Return On Investment and Visitor data give unbiased measurements on your marketing strategies with regard to making profit and how your visitors react to your campaigns.

This a tool that aids in the complicated process which involves all the necessary steps in acquiring and understanding web data that are necessary for online marketing strategies. This means everything from the measurement and collection of data, down to the interpretation and reporting of the results achieved.