Seattle Internet Marketing

If you live in the Seattle, Washington area, you have many choices when it comes to Internet marketing.

There are several ways to do Seattle Internet Marketing if you take the right steps, and choose the right companies to back you in your marketing plans. If you have a business or a company that you would like to market on the internet, you can do so, but you need to know what your ultimate goal is, as well as your business plan. Internet marketing consists of advertising the business, company, or organization that you have, on the internet, in an effort to promote it and make profits.

Profits are the basis of any business, and it’s imperative to make your profits through any means possible. Even if you have a storefront business, Internet marketing can still work to bring you more customers, as well as profits. It’s even better if you have an online business, as well as a storefront, then Internet marketing would be a great sales strategy. Using Internet marketing along with other forms of advertising for your business, can only excel your exposure, and give you several chances to make an impression on your new potential customers.

Seattle Internet marketing can also help you to advertise on social media networks, which is very important nowadays if you’re running a business. Social media is one of the best ways to advertise any business or event, that you want publicized to the general public. Statistics show that most people spend at least 50% of their time online on a specific social media network website. Seeing that this is the case, there should be no other first choice for you, but to choose a social media platform to advertise your business. You can choose which social media networks you want to advertise on.

There are several Internet marketing strategies you can use that are very affordable, including social media marketing. Many social media networks are free of charge to advertise, so you have a platform to advertise your business that won’t cost you anything. Only if you choose to make your business more visible on the social media website, will it then cost you a few dollars. In the past, advertising would cost hundreds of dollars in ads, thousands of dollars in videos, and sometimes millions of dollars in ad campaigns. Now with Internet marketing, there is no need to spend so much money to get your business out there.

Seattle Digital Marketing

THE BENEFITS OF SEATTLE DIGITAL MARKETING

There is a debate going on right now whether or not traditional marketing is better then Seattle Digital Marketing. I’m here to end this debate right now. Digital marketing is much better then the traditional ways. Here are some of the reasons why.

1) If the company is large enough, it can compete with any company out there. As long as the company uses it’s tech savvy resources wisely, they are going to do just fine. A smaller company might not be able to deal with certain ups and downs, but overall, a company strategy will survive better.

2) The costs will come down greatly. Traditionally, companies put out a lot of money for television, radio and print ad. Using digital marketing presents a platform the others don’t. Digital marketing also presents more options and at half the cost.

3) You can see how effective your business is. You can see how well it’s doing in real time. With traditional marketing, you can’t do this. You can adjust to certain changes more readily and easily. You won’t have the challenges that you do with print ads.

4) You can stay ahead of the game more easily. You can stay in contact with your customers more readily. You can see the changes happening right in front of your eyes. You also won’t have to wait for a response. Your associates and clients can get back to you sooner.

5) You can improve your strategy that much sooner. Gone are the days when you have to wait a week or so to get a response from a mail order. You get those orders right away. You get the responses with the click of a button. This will greatly improve your marketing. Doing it this way, it will allow you to see when and where you need to make changes.

6) The exposure is deniable. You want your company out there. You want to make connections. You want to hit demographics you’ve never hit before. Digital marketing allows you to do this. This will increase your readership. This will increase your sales and the direction of the company.

Gone are the days of advertising in phone books and newspapers. Though this still exists, a newer and more refined world is coming into focus. If your company wants to make it and survive, you need to go digital.

The Coming Integration of PR and SEO

Earlier this year, I published a Moz post that aimed to introduce the basic principles of public relations that SEOs and digital marketers, I argued, need to know. (Specifically, the post was on media relations and story-pitching as a means of getting coverage and “earning” good links.)

Following the positive response to the post, Moz invited me to host a recent Mozinar on the integration of PR and SEO. ( You can listen to it and download the slides here for free!) As a former print journalist who later became a digital marketer, I love to discuss this niche because I am very passionate about the topic.

In summary, the Mozinar discussed:

  • Traditional marketing and communications theory
  • Why both inbound and outbound marketing are needed
  • An overview of the basic PR process
  • How to use PR software
  • Examples of messaging and positioning
  • Where to research demographic data for audience profiles
  • How to integrate SEO into each step of the workflow
  • How SEO and PR teams can help each other
  • Why the best links come as natural results of doing good PR and marketing
  • “Don’t think about how to get links. Think about how to get coverage and publicity.”

At the end of the Mozinar, the community had some intriguing and insightful questions (no surprise there!), and Moz invited me to write a follow-up post to provide more answers and discuss the relationship between SEO and PR further.

Follow-ups to the PR Mozinar

Before I address the questions and ideas at the end of the Mozinar, I just wanted to give some more credit where the credit is certainly due.

People like me, who write for major publications or speak at large conferences, get a lot of attention. But, truth is, we are always helped immensely by so many of our talented colleagues behind the scenes. Since the beginning of my digital marketing career, I have known about SEO, but I have learned more about public relations from observing (albeit from a distance) The Cline Group’s front line PR team in Philadelphia over the years.

So, I just wanted to thank (in alphabetical order) Kim Cox, Gabrielle Dratch, Caitlin Driscoll, Max Marine, and Ariel Shore as well as our senior PR executives Bill Robinson and DeeDee Rudenstein and CEO Josh Cline. What I hope the Moz community learned from the Mozinar is what I have learned from them.

Now, onto the three Mozinar Q&A questions that had been left unanswered.

  • Why do you use Cision and not Vocus or Meltwater or others?

I do not want to focus on why The Cline Group specifically uses Cision. I would not want my agency (and indirectly Moz) to be seen as endorsing one type of PR software over another. What I can do is encourage people to read these writings from RMP Media Analysis, LinkedIn, Alaniz Marketing and Ombud, then do further research into which platform may work best for them and their specific companies and needs.

(Cision and Vocus recently agreed to merge, with the combined company continuing under the Cision brand.)

  • Do you have examples of good PR pitches?

I’ve anonymized and uploaded three successful client pitches to our website. You can download them here: a mobile-advertising network, a high-end vaporizer for the ingestion of medicinal herbs and a mobile app that helps to protect personal privacy. As you will see, these pitches incorporated the various tactics that I had detailed in the Mozinar.

Important caveat: Do not fall into the trap of relying too much on templates. Every reporter and every outlet you pitch will be different. The ideas in these examples of pitches may help, but please do not use them verbatim.

  • Are there other websites similar to HARO (Help a Reporter Out) that people can use to find reporters who are looking for stories? Are the other free, simpler tools?

Some commonly mentioned tools are My Blog U, ProfNet, BuzzStream and My Local Reporter. Raven Tools also has a good-sized list. But I can only vouch for My Blog U because it’s the only one I have used personally. It’s also important to note that using a PR tool is not a magic bullet. You have to know how to use it in the context of the overall public relations process. Creating a media list is just one part of the puzzle.

An infographic of integration continue reading here

Issaquah organic search engine optimization Services

Issaquah organic search engine optimization Services

When you are looking for Issaquah organic search engine optimization help, you need to remember what these organic SEO tools do for you. The idea behind local SEO is creating a brand for your business. You want to become the business in your area that is known for selling your particular brand of product and service. The steps below will make your Issaquah organic search engine optimization all the more effective.

The City NameYou need to be willing to attach the name of your hometown to the name of your business or products. The name of your city is going to be found along with the products and services you sell. When people search for the product, they will see that you are in Issaquah. When people search for Issaquah, they will see that you sell your products and services there.

Many people will find your business accidentally because they are searching for one thing of the other. You cannot expect people to search for your exact business name and a product together. They will find you because you are the expert in your city or with your product.

The Surrounding Cities

You need to use the names of the surrounding towns to bring in more customers. The people that live near your town may never discover your business if you do not attach your name to the metropolitan area. You want to be make yourself into the expert for your product or service in the entire area. Your brand has more to do with the area that you work in than the products you sell.

The Content

When you are producing content on your website, you want to use a wise combination of city names and product names. When these few items are used consistently, your business will turn up in search engine results with relative ease. The descriptions for your products need to have the name of the city, and general descriptions of your company need to carry both the name of the city and the name of your product.

When you combine these organic SEO options into one seamless marketing campaign, you will be able to brand your business as the expert in your area.

The Importance of User Experience for Digital Marketing: 5 Key Tips

The changing shape of the digital world as we know it is going to make an understanding of user experience even more imperative.

User experience is becoming an increasingly popular feature of the digital landscape. But as digital marketers, we don’t always have a clear view of what it is, and how it impacts our work.

In my work as a user experience designer, we often work closely with digital marketers. Although the budgets for both types of work often come under the broad heading of “marketing money,” the responsibilities of each and the outcomes they deliver vary considerably.

In this article, I’ll brief digital marketers on some of the fundamentals of user experience, and how it impacts their work.

1. User Experience Is Not Just About Interfaces

The biggest misconception about user experience is that it is about creating beautiful interfaces. While this is part of user experience, it’s really only a small part of a much larger discipline with a broader mandate. The act of designing an interface – most often when it occurs on a screen – is called user interface design, or interaction design.

This is a subset of user experience, and only part of a much broader spectrum of skills associated with the discipline.

Distilled to its essence, user experience is fundamentally about the relationship between people and technology. More than that, it’s about identifying and designing that relationship. As the amount of technology and digital disruption in the world increases, so too, the nature of this relationship comes to the fore. With wearables and the Internet of Things (IoT) becoming ever more prevalent, this disruption will increase, while the perceptions of user experience as being tied only to screens will also be challenged.

2. User Experience Touches the Product Itself, Not Just the Promotion of It

There is a fundamental difference between digital marketing and user experience, and it really boils down to this: marketing is about making people want things. Design is about making things that people want.

User experience is driven by design. This means that it tends to live more naturally toward the product design end of the spectrum. User experience designers have the habit of asking “why?” about many product decisions. This can at times place them at odds with marketing teams, who are normally more closely focused on how to drive more sales of a given, fixed product. At the same time, user experience designers often work in close proximity with digital marketing teams, and are often responsible for some of the optimization that happens with campaigns.

Inevitably in the course of doing this, user experience designers will start to challenge some of the assumptions of the product, based on their proximity to the users of it. This can help digital marketers, as it can give them valuable intelligence around how to sell or position a product more effectively.

3. Experience Happens Anyway – You Only Get to Decide Whether You’ll Design for It

Experiences with the products we promote happen, regardless of whether or not we’ve included them in our marketing plan. Put simply, the most important marketing we will ever do usually happens outside the moments or channels we market to, and it’s called experience.

Much of digital marketing is focused on the channels we can reach customers through: print, digital, mobile. But the problem is that customers are really just people with a need – which our product addresses.

And this is the hitch: people don’t have channels – they tend to live between the gaps in channels. Only relatively recently have we begun to address this, with concepts such as cross-channel experiences, or even omni-channel experiences. But these concepts are broken. They buy into the business logic, and seek to explain customers in terms of the businesses own capability, rather than the customers’ own needs.

This fundamentally cripples most marketing efforts from the outset, as much of the problem of conversion rates tend to live in these gaps. These gaps are where user experience design lives. Having a user experience designer as part of your digital marketing team will help to redress this imbalance.

4: User Experience Uses Multiple Research Approaches

Digital marketing typically doesn’t generate much in the way of research. Often, the relationship with research tends to be limited to interpreting the outputs of a broader marketing-focused research program. Marketing research tends to be focused more on quantifying a known market, for a fixed product. This tends to make it often focus much more on quantitative methods.

In contrast, user experience is an intensively research focused discipline, that is naturally focused on discovering and understanding real human needs that can be solved for with a well designed product. This means that the methodological focus for design research is qualitative in nature. This makes it excellent at framing a problem or situation, so that it can be more accurately assessed quantitatively.

The two approaches naturally complement each other, and help to both ensure that a product is generating real human value for customers, and that it is easily discoverable so that businesses can generate commercial value, also.

5. User Experience Will Subsume Much of What Currently Counts as Digital Marketing

Controversial? Maybe. Inevitable? Yes.

The social Web has already disrupted marketing to an incredible degree. What used to be primarily a discipline in managing returns on broadcast media expenditure has evolved to become a discipline of managing conversations and contributing to communities.

As a result, the onus has shifted to organizations to create real value for their customers. Many practitioners, indeed most companies, still struggle with this – you can’t buy good reviews for a bad product – not any that will survive the social Web, anyway.

So what will happen when not just people, but products become part of the social web? With the dawn of the Internet of Things, we’re faced with an even greater force for disruption – in the future, most interactions on the social Web will be between products, or products and people – not just people. And marketing has little to add to this.

We can’t sell to connected toasters or fridges. The ubiquity of technology promised by the Internet of Things promises to fundamentally shift the relationship and understanding we have with technology. It will no longer be something we can comfortably distance ourselves from, or that we can switch off or put into our pocket.

It will be everywhere, and invisible. It will be “on” forever. And so the core skills of digital marketing will cease to be attributable to digital marketing alone, and will instead be subsumed into larger conversations around digital products and services – more specifically, they will be essential ingredients in well designed products – not just optional bolt ons to a static, existing offering.

It is in this space that user experience thrives. Because as a discipline it has never been about technology, but about people. About understanding people and the role that technology should have in their lives, and what types of lives it might help people to lead.

What do you think? Is there a natural role for user experience designers in digital marketing, or is user experience simply digital marketing “done well”? Leave your thoughts in the comments below.

 

Full article http://www.clickz.com/clickz/column/2380064/the-importance-of-user-experience-for-digital-marketing-5-key-tips

Digital marketing’s social media and SEO – What you need to know

Digital marketing is an indispensable part of most brands’ marketing mix today. This is reflected in South African digital marketing expenditure, which according to PwC’s research, will reach R3.7bn in 2017. PwC also predicts that search marketing will remain the primary digital advertising format going into 2017.
Mobile search

By examining the top five Google search queries (Google Webmaster Tools) belonging to Website A (a website I have analysed over 12 months) in August 2014, I noticed that mobile searches were more specific and time-specific than the equivalent desktop searches. The top five desktop search queries were broad and brand-related. It is important to research and factor in the mobile browsing habits of a target market when compiling content for them on a site.

Apps – App Optimisation (ASO)

Apps play a key role in the usage of smartphones and tablets. So, it is imperative for brands’ with their own apps to capture this audience effectively. When it comes to users searching for apps on Google Play, Apple’s App Store or traditional Google search, it needs to rank well to assist in increasing the number and frequency of its downloads.

In short, the basic SEO principles apply to ASO – on-page optimisation, an exceptional user experience (on-page and app development), social media optimisation and other off-page techniques.

Voice search

In my opinion, voice searches are usually made through mobile devices because of their on-the-go convenience factor. Voice search queries differ from traditional searches. Voice-derived search queries are often longer than the average traditional search query. In most cases, voice searches appear in the form of questions. This may seem obvious, but a conscious effort needs to be made to accommodate voice search into a mobile SEO strategy.

Image search

Images play a large role when it comes to a website’s level of user engagement. When perusing Website A’s Google image search data for August 2014, the top five image searches relate to specific names of entities which, in turn, relate to those images. It is essential to make sure that a website’s images are optimised for search, to maximise a brand’s search exposure. This is especially significant if a brand is a visual one, such as a fashion brand.

Video search

Embedding online videos into websites is a popular way to engage with users, and rightfully so. Users consume vast quantities of online video on a daily basis and this trend continues to grow. The musician Psy’s Gangnam Style music video had been watched 2,095,558,384 (that’s 2 billion times plus) on YouTube when I wrote this article.

If a brand makes use of YouTube, then its YouTube channel and videos need to be optimised for traditional searches, YouTube searches and Google video searches. If these videos are embedded into a website, then one needs to optimise the relevant website page as well.

TV & search

Google has got TV covered. Google can potentially work out what a person is watching on TV by factoring in their location, the time and what’s currently on TV. This, in turn, may refine a person’s next search results. This system is already part of Google Now.

Organic search

Desktop organic search traffic is still king when it comes to the ‘quality’ of visitors, and when it comes to time spent on the website, pages viewed per visit, conversions (such as completing test drive and cell phone contract forms on a website) and the lowest bounce rate. So there should be no doubt that fully utilising this type of website traffic is important to make the most of these ‘high quality’ visitors. This is where SEO or search engine optimisation comes into play.

A fantastic user experience and exceptional, relevant content (websites with ‘thin’ content will be penalised further within Google search since the recent release of their Panda 4.1 search algorithm update) are integral components of properly executed SEO, all of which will increase the number of overall website conversions; no matter the source, whether it is from social media, paid search or display ads.

Google’s new Sitelinks Search Box

A user can now search a website’s content via a search box feature which has a more prominent position within a website’s search result listing. This helps remove a step in the search process for users who are looking for content on a large site. It is worth setting it up if it is going to improve users’ search experience relating to a website.

Google recommends this feature for vast websites, for example, those that have 1,000 pages or more (my estimate), such as Website A. In order for this functionality to be activated one needs to do the following:

Ensure that the site has an internal search feature and Google’s custom search works as well.
Add the Search Action Schema.org markup.
Make appropriate use of canonical tags.

It makes sense that a gigantic website such as YouTube has such a feature:

Digital marketing’s social media and SEO – What you need to know

Google’s new Structured Snippets

Google has revealed that it will tweak some of its search result page (SERP) listings by incorporating additional, factual (such as an item’s specifications) information. According to Google: “Structured Snippets is a new feature that incorporates facts into individual result snippets in Web Search.” Unlike rich snippets (Schema.org), Google does not require extra computer code (markup) to be added to the website for this new feature to work.

Google utilises factual data from useful, relevant tables of data from within website pages. I think that Structured Snippets have a great potential; they could be an exceptional add-on to a car brand website’s SERP listings for car models, by including some vehicle specifications. Below is an example of a Structured Snippet:

Digital marketing’s social media and SEO – What you need to know

Social media – Facebook still dominates

I touched on the high value of Facebook in my previous article, but I need to emphasise that Facebook can really be a force to be reckoned with if its organic (Facebook Page maintenance) and paid elements are implemented correctly. Facebook was the third-largest provider of visitors to Website A, after direct visits and organic search traffic.

Company A has a well-managed Facebook Page, which generates copious amounts of original and engaging content every day, along with an exceptionally-performing paid campaign (‘Like Ads’ and Promoted Posts). The reward for these activities was that Company A’s Facebook Page provided their website with a large number of ‘high quality’ visitors (with reference to the same website metrics as organic search’s ‘high quality’ visitors).

It is likely that most brands in South Africa already have Facebook Pages, but these brands should ensure that they are maximising their ROI from them.

Make the most of digital marketing

A digital agency should apply fresh thinking and innovative practices to digital marketing. Brands should spend the time to set concrete and worthwhile KPI’s for each of their digital marketing campaigns and should hold digital agencies fully accountable for them.

Sources:

http://www.bizcommunity.com/Article/196/16/119590.html

5 Reasons Why Content Marketing Will Always Triumph Link Building

Content marketing or link building? Perhaps both? As SEO specialists and digital marketers, we’re caught in a dilemma regarding these two strategies. As always, we only want the best for our clients.

But let’s face it: the SEO land is actually divided into two schools of thought, whether to stick with traditional SEO approach using keyword-marketing and link building, or pursue content marketing that includes several tasks.

This may start from creating quality content, to building an empire of the brand’s online presence through social media and leveraging the industry’s influencers’ network.

So, which is which?

With Google’s ever-changing search algorithms, our primary goal is to use a method that’s long-term, highly sustainable, and guarantees measurable results—something that’s Penguin update-proof, not just today, but for the future as well (and whatever animal-based term Google will roll out by that time). And on that note, the traditional SEO that includes link building isn’t the best-fit method alone.

Randy Fishkin of SEOmoz explained these two ‘lands’—link building land and content marketing land—previously in a Whiteboard Friday episode. It’s a thought-provoking strategy discussion among webmasters and marketers, where there will always be two sides of the camp. To agree to disagree with either of these two strategies will ambiguously lead us into a confusing conclusion that will entirely affect our clients’ online strategies.
Digging deep with Content Marketing and Link Building

Our premise to why content marketing will always triumph over link building doesn’t end there. It’s not a question of “which is which,” but rather “what’s your goal? Is it for short-term or long-term?” Once and for all, the former will definitely triumph over the latter if you’re shooting for the long-term goals and results.

In a nutshell, link building is the technical side of web marketing, where SEO specialists’ tasks involve this triple-braided cycle: keyword targeting, finding list of link opportunities, and getting links. Boring? Nope, it’s not! On their side, it’s hard work. And the results are guaranteed to come faster and applicable for the brand’s short-term goals.

On the other hand, the content marketing land is tedious, daunting, and complex that it requires you to hire not just the SEO specialists, but also writers, community managers, copywriters or if you’re in luck, a web marketer who knows the ropes of the trade in content writing, copywriting, and social media. Too complex? Yes, and it is really hard work as you focus on inbound strategies.

The results don’t come overnight. Unlike link building, this would take time, but the results are best-fit for long-term goals and the content are highly Panda-proof. Yet for web marketers, it’s a challenging feat to educate small businesses and startups to embrace this approach because, as obviously stated, the results show up for quite some time.

In short, content marketing is quality content + efforts + time + add-on hiring-sprees equals long-term rewards, while link building is keyword targeting + getting links equals short-term results.
Why Content Marketing Remains King?

Our premise doesn’t imply that we get rid of link building, but we’re clear with this: content marketing remains king and we take link building as the queen on the chessboard.

They’re two different things, but can achieve almost the same goals. They’re generally exclusive, but not limited to driving traffic to website, building branding, and relationships to audience, increase conversions, and improving online presence. BUT, the effect of each one is entirely different—one is for short-term and the other one for long-term.

Search Engine Journal dubbed them as “Two different peas in a pod.” You see, it depends on what will work for you or your clients’ brands. Let’s explore why:

1. Panda/Penguin-proof

Google is smarter than you think. Search is becoming more human and natural, which is quite interesting for the SEO World, because finding a new automated tactic to get you on top of the search results isn’t feasible nowadays. If you’ve been hurt by Penguin and Panda updates, here’s what you need to do:

Focus on content marketing for SEO strategy. It’s much more defensible with the algorithm updates.
Be human as possible with the way you write content and leverage on other channels such as social media and inbound activities for scalability in long-term.
2. Quality content is linkable and likable

People want fresh ideas. Ever wondered why Mashable and HubSpot became popular?
Because they offer new and fresh ideas, which are easily linkable, helpful and informative to the readers. Building links would just follow along the way when you go for content marketing.
Search Engine Watch said that you could measure the value of content easier than you can link.

Why?
It’s pretty simple. When you post content, you can see how many links and organic search traffic it has generated—the number of social media shares and referral visits in the analytics dashboard.

3. Shareable and sustainable

Coming from the expert, Randy Fishkin said that just a single piece of content or a couple every year or two can be everything you need to make content marketing strategy sustainable for long-term.

While this tactic can create a division between two camps (a matter of quantity and quality of blogs posted and link building strategies), a great example from this point of view is an article from The Sales Lion by Marcus Sheridan on how content marketing has saved this brick-and-mortar business. He went from a pool guy to a marketing guy.

Marcus’ www.Riverpoolsandspas.com became the #1 trafficked swimming website when he changed his marketing strategy by becoming a storyteller of his brand. How? Simple. His post, “Fiberglass Pool Prices: How Much is My Pool Really Going to Cost?” written in 2009 is still shareable and sustainable until today and obviously answers the ‘mostly asked’ question of customers and always on page 1 of Google search results.

4. Customer-driven and solution-oriented approach

What can be more rewarding and fulfilling?

For us, it’s all about satisfying our customers and providing educational quality content that solves their daily concerns and questions about the products and services they want to purchase.

With content marketing, you can be as generous as you can on your posts. As often quoted in Copyblogger’s copywriting techniques, “Generosity is sexy.” Not only will it build your authority as an industry expert, but it will help you build an audience that will build your business for long-term. Know your audience. Be generously human on content and enjoy the process.

5. More channels to experiment and opportunity to explore

Content marketing gives you an opportunity to explore other online marketing channels until you find out what makes your customer tick and where they usually flock.

Are they Facebook-savvy customers?
Are they hanging out in G+ community?
Are they a bunch of readers and intellects, hungry for data and useful information?

In content marketing, it’s a requisite to do the following:

Identify your target audience
Best channel to leverage where they consume content
Create quality content that is: informative, educational, inspiring and valuable to the conversation
Interact with the community

And on that note, there’s no one-size-fits-all SEO tactic for small businesses and professionals when it comes to social media channels such as B2C or B2B niches, but since you’re not limited to the technical side of link building and keyword targeting, content marketing gives you the turf to explore.

Content marketing includes investing on content that’s well researched and written that could require a good copywriter days to create. Most importantly, it’s clear and directly solves your customers’ concerns.
Over to you

Will content marketing always triumph link building? If we’re talking about long-term goals and building brand’s authority, definitely! This is a pea in the pod that’s worth pursuing, especially when your site has been affected with algorithm updates from the past or you want it to be defensible with Google’s future algo updates.

But remember, the process of content marketing itself is laborious and requires lots of efforts and focus compared with link building, yet it’s one of the best investments in online marketing. What do you think of these two schools of thought in the SEO World?

Read more at http://www.business2community.com/content-marketing/5-reasons-content-marketing-will-always-triumph-link-building-01051459

5 Things Most People Forget About Local SEO

Local search engine optimization (SEO) can be tricky. Not only do you have to do all the customary SEO stuff, but then you have to do a new layer of complex SEO activities. Most tech-savvy local-business owners have a decent idea of how to do local SEO, but diving to a deeper level can get confusing.

For example, most people think that in order to have successful local SEO, you must have directory listings. This is true — to a point. First, though, you have to make sure that several other things are in order. (Directory listings don’t come first in local SEO.)

Then you have to make sure that you’re getting listed with the right local directories. Also, you have to know how and where to find the local directories that are unique to your geographical area. Plus, you have to ensure that you are optimizing for your geospecific hyperlocal neighborhood, not just the general location of your business.

Like I said, things can get confusing.

Related: 6 Things Innovative Search Engine Marketers are Doing Right Now

In order to address some of these major issues, I’ve explained the top five things that most people forget about local SEO. If you want local search traffic, you need to make sure that you go through each of the five issues in this article. What you’re about to read could be a huge boon for your local SEO.

1. Accuracy and consistency in online listings.

The most important component of local SEO is a trinity of information known as the NAP. NAP stands for Name, Address and Phone number. Some people call it the NAP+W, adding in the Website for good measure. Any local optimizer knows this much. So far, so good.

What can get confusing, though, is the accuracy and consistency of this information.

A ConstantContact survey revealed some discouraging trends among SMBs. While 85 percent of small businesses say that it’s important for them to be found on local search apps and directories, only half of these businesses have ever updated their online listings! Fifty percent of these businesses know they have inaccurate listings, but 70 percent say that they just don’t have the time to update them at all!

This is bad news. The No. 1 negative local ranking factor, according to Moz, is a “listing detected at false business location.” The third biggest negative ranking factor is a mismatched NAP. Ouch. Inaccuracies like these will kill your local SEO.

Clearly, small and local businesses are facing a severe challenge when it comes to getting local listings. Let me break this down into two specific areas — accuracy and consistency, and why they matter so much.

Accuracy of NAP

Local search engines use the NAP as a measuring stick of accuracy for a business’s existence. In order for the local search engine or directory to validate the presence of your local business, it must make sure that every point of data aligns perfectly.

So, for example, if your business name is Charlie’s Killer Crepes, and you accidentally type Charlies’ Killer Crepes (a misplaced apostrophe) in your citation, then the directory might register your business inaccurately.

Think about it. If it’s just a matter of creating listings, then there could be a lot of confusion between businesses. How many “cupcake” boutiques are in New York City? Or how many “Financial Services” institutions are in Manhattan? In order for a business to be legitimate, it has to have all three of these pieces of information — name, address, and phone — and they all have to correspond in every citation across the local landscape.

Consistency of NAP

The other issue to keep in mind is consistency.The NAP must be consistent across all the local directories, mentions, citations, and listings.

Moz puts it this way:

Consistent NAP information is essential to getting more citations and improving search engine rankings.

The information on Yelp must be consistent with the information on Google+, which must be consistent with the information on Foursquare, which must be consistent with the Local Small Business Association, and on and on.

This is probably the most challenging feature for a company wanting local rank. Why? Because business information changes. One day, your business might decide to change its name a little bit, or to switch to an 800 number. Or you might move to a different location.

How do you prevent your local SEO from tanking due to lack of consistency?

It’s not easy. In order to make sure that every local citation is consistent, you can either hire someone to track down every citation and change it, or you can do it yourself.

All of local SEO begins here — with the obvious NAP. But it goes further, with the not-so-obvious issues of accuracy and consistency. Here are some questions to ask yourself:

  • Has my business ever changed names? (Name)
  • Has my business ever changed locations? (Address)
  • Has my business ever changed phone numbers? (Phone)

If your answer to any of these questions is “yes,” you may want to embark on some local SEO citation remediation. Track down every one of your local citations, and make sure they are accurate and consistent.

2. All the other valuable information in directory listings.

It’s easy to get listed in local directories. It’s noteasy to fill out these local directories to their maximum potential.

Creating a local listing is time-consuming and tedious. But that’s exactly what a local business must do if it wants to rank. This is where we get into one of the oft-overlooked features of local SEO. These directories should be filled out with as much information as possible.

Related: Is Paid Search Ineffective for Online Marketing?

A study from the Local Search Association/Burke Inc. revealed that when consumers search for a local listing, they want to see the following information:

You can read the full articles here.

How to Create Hot Selling High Priced Products

There are essentially millions of specialists available which have actually focused knowledge folks would pay a lot for, but they don’t know the best ways to package it in a manner that will certainly offer, and offer large. That’s where you are available in. Making use of the straightforward system detailed here, you can rapidly make products that you recognize beforehand will certainly offer well. And you could do this on your own as well as working for or partnering with experts to make their own items.

Since the process is identical whether you’re creating an item for on your own or for a customer, allow’s merely talk about exactly how you will make your very own products initially to obtain the fundamental knowledge.
Let’s start with a standard a number of choice question. Would certainly you rather:
A. Sell somebody else’s product and also make 50 % compensations, or
B. Sell your very own item and make ONE HUNDRED %, plus obtain members to promote for you?

You would certainly a lot rather keep ONE HUNDRED % of your sales if you’re like the majority of marketers and get associates to make sales for you, too. Producing an item can be a.
hassle Inconvenience and what which you invest spend that time and it doesn’t does not Offer. Which causes our 2nd question– would you instead:.
A. Spend a number of weeks developing a $7 product that could or may not offer, or.
B. Spend less than a week creating a $47-$297 product that you KNOW will.
offer?
Talk about a piece of cake, right? Naturally you really want a product that sells for.
great money. After all, it’s less complicated to make one $47 sale then it is to make.
seven $7 sales.

As well as you wish to know PRIOR TO you make the item that it will certainly certainly, market well, or what’s the use of making it in the first place?
How do you know in advancement that your product will offer? It’s easy, as well as it.
simply takes 3 actions.

1. Discover your market’s core problem.
2. Produce/ locate/ construct an all incorporating option to that core issue.
3. Package deal your option in a manner that POPS and makes the prospective customers say YES.

You are in business to resolve people’s issues. Actually, a product creator is basically a trouble solver. And also once you recognize this, it will certainly come to be much.
Less complicated to not just make your items but to market them.

Every person in business is in the business of resolving issues. For. instance, if you run out toilet tissue, you have a toilet tissue issue and also a drug establishment or grocery store could resolve your problem. If you’re feeling ill you have a medical issue and you go understand a physician to get your trouble fixed , if your lawn looks lousy you have a landscaping problem and also you can call a landscaping company to repair it. If you’re starving as well as on the road you visit a dining establishment to fix your appetite trouble, etc.

And if your consumers need information, then they additionally require answers and also you can be the one to address their troubles.
Just how to you define your market’s issue? You identify your market. You will not be offering to everybody, so you need to narrow it down and acquire certain. Truly certain. Know precisely which you’re targeting.

5 Communication Trends to Boost Your Email Marketing Effectiveness

The constantly evolving media landscape looks nothing like it did just a few years ago. Consumers interact with a myriad of channels and devices—from email to Snapchat, Apple to Android—leading to a volume of messaging that can take some time to wrap your head around. For instance, in 2013, 182.9 billion emails were sent/ received per day worldwide. That number is projected to grow by 5% by the end of 2014. Another interesting figure: more than 500 million tweets are sent each day. Something else to keep in mind is that messages like emails and tweets can now be relayed via mobile devices.

With so many things vying for consumers’ attention, people havebecome more selective and learned how to easily sift through messages to pinpoint which ones are actually valuable to them (with “valuable,” of course, being the operative word). As customer behavior and preferences evolve, marketers need to stay on top of these trends and employ strategies to stay relevant while conveying the value of their products and services.

The most successful marketers are nimble and flexible.

They use data-driven insights to deliver relevant, personalized communications that are seamlessly deployed across channels. Ideally, those who provide an optimal brand experience will be rewarded with customer loyalty. Catering to prospects and customers can be easier said than done, however. In this whitepaper, we focus on five key communications trends affecting the way consumers engage with marketers…

  1. Evolving relationship with the inbox
  2. Relevant, personalized communications
  3. Email anytime, anywhere
  4. Added-value content
  5. Rise of the passive opt-out

Evolving relationship with the inbox. Users’ relationships with the email inbox have drastically changed and the increased adoption of mobile devices and Gmail updates have influenced this evolution.

Mobile

The traditional model of companies managing relationships with customers has been flipped on its head. We’ve entered an age where companies should no longer employ the traditional CRM system to manage their customers, but rather employ a system that addresses CMR: Customer-Managed Relationships. Shoppers are more empowered than ever and have the freedom to choose where and when they interact with brands. Today that means via mobile devices most of the time, at any hour of the day (see point #3). In the first quarter of 2014, Yesmail found that more than half of email opens (51.6%) occur on a mobile device. What’s more, hybrid viewers—people who open the same email on desktops and mobile devices—dropped 12% between Q4 2013 and Q1. Now, consumers are showing a preference for a specific device: 46.8% of consumers open marketing emails exclusively on a mobile device versus 45.7% solely on a desktop.

Many email marketers are employing responsive design in their campaigns to eliminate the need for subscribers to pinch and zoom a message just to read it on various devices. Responsive emails automatically adapt to the size of the screen they’re opened on and the results of this adjustment are promising: responsive emails have a 21% higher click-to-open rate than status quo (read: nonresponsive) emails. Despite the increased usage of smartphones and tablets and greater engagement with mobile-friendly email, marketers have been slow to adapt. Just 1% of marketers incorporate responsive design in all their emails.

Read the full article here