The Convergence of Google and Twitter: New SEO Era
A new partnership has been forged between Google and Twitter, and this news first came out in February this year. This means that Google would be able to access Firehose which releases about 9000 tweets every second into the internet. Before this alliance, Google would crawl the social media website and pull out tweets that were relevant to the search engine and it did not work as expected. Twitter, on the other hand, has been slowly losing visitors and subscribers; or rather, Twitter was not gaining them as much as it used to. In this convergence, both the parties win.
Impact on SEO – For a normal business, this convergence means that all public tweets would be immediately visible and accessible through Google’s search engine. Small businesses would particularly get a chance to drive traffic to their websites by linking to content on blogs, offers and deals. Plus, they could update followers about their company and know that this information is reaching farther than it ever has before.
Previously, any big Twitter news improved the prospects of small businesses to gain a couple of followers. But now, it is not just about followers. The idea that a tweet could be read by millions of people across the internet is the best news small businesses have had from social media in a long time. A small business owner would now hold the power to make a business into something else overnight. Every tweet could be answering a random question or search query on the internet and this opens many doors for business organizations.
Tips For Businesses – For businesses that are not on Twitter, there has never been a better time to join the social media site. It is important to research about the basics of twitter, understand click boosting techniques, learn how to grow quality followers on the website, and also find out the best times to update on the website.
CTA – Site links and Call to Actions would ensure that tweets transform into a marketing and business tool.
Fast Reaction – Because of real time integration, it is important to monitor the page constantly and react to events quickly before they lose their importance.
Thinking Before Tweeting – Unlike the past, where tweets from earlier years went to the bottom of the timeline, the future would make every tweet hot and accessible every second. This is why tweets should be typed out after much deliberation.
Google would have direct access to the tweets coming from Twitter into its search engine stream. This means that ads could be served against content that is time sensitive (trending on Twitter) in nature. All this automatically translates to more revenue for Google. Also, for the first time since its inception, Twitter has a real chance of one-upping Facebook in its popularity and reach. Because all the tweets would now be easily searchable, the exposure that both Twitter and its users get would be massive. Twitter too would stand to increase its revenue from this deal.