The 4 dynamic skills for the digital marketing industry in 2015

These are skills that will help a company create a great digital marketing strategy.

The world of marketing has really changed with all of the major advancements in the world of technology. In our day and age, it is relatively impossible to have a successful marketing plan without taking digital marketing into account. There are many skills that a company must look into when they are creating a digital marketing plan. Here in this article we will go over 4 dynamic skills for the digital marketing industry in 2015.

Content Marketing

In the world of digital marketing, content is key. Having the right articles on your website will make all of the difference when trying to reach your customers with a great message. When you are creating content for your site, you need to remember to follow some general rules regarding style, keywords, and length. This is something that could be researched very heavily for quite some time, but it is very crucial to know that great content really makes a big difference when it comes to creating a digital marketing plan that will be effective.

Web design and development

The design of your website is very important when it comes to appeasing customers or clients. Your website needs to be easy to use and navigate. This is something that may require outside professionals. There are companies out there that can create the most professional websites for your business. This will give you an edge above the competition, and will give you the ability to really get your message across to your customers or clients. For online stores, great web design is crucial. A web store needs to be easy to use and simple to navigate through. This is something that you will be able to achieve with the help of a web design professional.

Search Engine Optimization (SEO)

Search Engine Optimization is something that is going to be able to help you really show up in search results. Search engine optimization is greatly dependent on the keywords that you choose to place within the content of your site. It is very important to choose what categories you want to rank high in, and place many keywords for those categories on your site. Great content will help you to rank high in search results, which will bring more customers to your site.

Marketing Optimization

Marketing optimization will really help you to make the most out of your digital marketing campaigns. With marketing optimization you will be able to look at the numbers of customers and conversions that your digital marketing is getting your business. This way you will be able to tweak your marketing campaigns to get just what you are looking for in your marketing. Looking at the correct numbers will help you to find out just how effective you’re marketing campaigns really are. By optimizing your marketing you will be able to boost profits and lower the overall cost of your marketing. Your marketing will be much more effective after great marketing optimization takes place.

 

Issaquah Web Development and Internet Marketing Innovation

The word Internet marketing means a lot of things to a lot of people. For some it gives them a way to work from home, pursing either a part-time or full-time online job. For others it represents get rich quick schemes that promise near overnight riches with a few key strokes.

For businesses however, Internet marketing has become an indispensable part of their sales funnels and overall business models. Let’s go over how Internet marketing has not only changed the costumer perspective but also how web development itself is changing in response to it.

The Accessibility of Web Development

As Internet marketing exploded over the last decade web development matched its rapid growth. The reason is simple, without quality web development there can be no Internet marketing. This gave rise to many web development companies who sold their skills to clients that needed a strong online presence for their brand.

At first web development was mostly outsourced but as time went on more and more IT departments began to handle it in-house for companies. While this is an option outsourcing web development has many advantages over doing it in-house and remains an excellent option for any business.

Connecting with the Consumer

Internet marketing has made it easier than ever for brands to connect with their consumers. This is a double edged sword as businesses with poor brand management often times fall prey to trolls and negative publicity that can spread like wildfire online and ruin their reputations very quickly.

The good news is that web development companies typically understand how to mitigate the negative effects associated with Internet marketing and online brand interaction. Smart web design which allows the consumer just enough freedom to interact positively with a brand without allowing them to run wild is essential in this Digital Age.

Mobile Marketing

An offshoot of Internet marketing is the rise in mobile marketing. Brands are catching on to the fact that with more people using mobile their web properties need to be optimized for mobile. Web development companies can help with this and even take things a step further by building entire mobile marketing campaigns for brands.

The great thing about mobile marketing web development is that these mobile properties can be built fast and then easily discarded or replaced with a new campaign very quickly. This makes them the perfect compliment to a brand’s website and allows the consumer to engage with the brand for objective based marketing efforts.

Why a Start up Business should Consider Utilizing the tools of the Internet

Kirkland internet marketing

There are a vast array of reasons why a start up business should consider utilizing the tools of the Internet to advertise their services/products. As the Internet allows people to connect with others all throughout the world, a company would be at the greatest advantage by utilizing some of today’s most highly used networking platforms.

As there are billions of Internet users all over the world, a company has a great chance of having their website seen. However, the business owner should also be aware of the fact that just as there are billions of people that utilize the Internet to find the products and services they need through website searching, there are millions of businesses competing to make as many sales as possible.

In order to generate leads and exposure towards one’s website, the company should utilize the most proven strategies of marketing when developing their websites. There are many strategies that have been proven as being effective and efficient. SEO, or search engine optimization, is a viable option for companies that are looking to generate leads with little investment in time and effort. By hiring an SEO specialist, a company will be able to greatly increase the amount of visitors they receive into their website.

Search engine optimization works efficiently in many different ways. SEO is a tool that combines the best choices of phrases and keywords into a website’s content to allow people to find the link(s) associated with the written work through the utilization of some of today’s most popular and commonly used search engines. When an individual is seeking a certain kind of product or service, they will most likely use a search engine to find the thing(s) that they are searching for. A website that has content contained within it with the keywords and phrases the individual searches for will show up towards the front end of the query hits.

The better content a website has, the more towards the front of those hits the website will be placed in. As a certain product may have millions of pages with its name as a mention within the content of associated pages, the websites with the highest qualities of information will be shown within the first pages for the searcher. An SEO specialist allows a website owner to have the quality of content needed to ensure that their page(s) are shown towards the front pages to gain the exposure they need to succeed in today’s competitive Internet markets.

 

Benefits of Content Marketing

Content marketing and digital marketing are used often by big and small businesses. Each marketing method offers different benefits to companies during marketing campaigns.

Content Marketing Drives More Sales

Small business owners rely on big sales during the first few years after they launch their businesses. The big issue is that their competitors often have a larger customer base. As a result, most small business owners have to work harder to achieve more sales. By using content marketing strategies, small businesses can attract enough customers and sales to remain financially stable.

Content Marketing Attracts Unexpected Customers

When business owners participate on blogs and social media sites, they attract new customers and clients. This is possible because many people visit social media sites to find good offers.

Content Marketing Positions Business Owners as Leaders

When used correctly, content marketing helps startup business owners establish themselves as leaders or experts. They gain trust because potential and current customers will have access to unique and helpful information. In some cases, the content may also improve SEO practices.

Content Marketing is Affordable

When compared to other kinds of marketing options, content marketing is quite affordable. However, marketers who choose to design content marketing campaigns must invest a lot of time and effort before they see any results.

Benefits of Digital Marketing

An Even Playing Field

Digital marketing is used by dozens of small business owners because it lets them easily compete with competitors. When other marketing methods are used, small businesses usually struggle since big business have larger marketing budgets.

Affordable Prices

The cost of digital marketing services is very reasonable. Because it is so effective, most small business owners no longer use expensive advertising channels, such as magazine ads and radio spots.

Easy to Measure

Digital marketing campaigns can be measured in real time. For example, marketers who place Google Analytics on their sites can easily measure who close they are to achieving their marketing goals. The biggest benefit to using analytics tools is that adjustments can be made immediately. Many businesses lose a lot of money because they fail to fine-tune their marketing campaigns on time.

A Better Strategy

Another advantage to using an analytic tool is that it provides information about the customer’s journey on the site. Although marketing by using traditional mail is effective, the results are usually slow and tough to track. Digital marketing is better because businesses can refine their strategies at any time.

 

Kent SEO Company

Kent SEO

Boosting your Internet exposure is essential for bringing in new clients to the business. If you are unable to do this, the potential customers are simply going to go elsewhere and not shop with your company. Due to this, you need to know how to improve your search engine rankings. Through the help of SEO, short for search engine optimization, you have the power to boost your visibility.

Now, this is something you can attempt to do on your own, but ultimately, it may not prove as desirable as you might think as it really requires extensive experience and knowledge on the process. So, when boosting your visibility amongst other companies and possible clients in the Kent area, you need to look towards a Kent Search Engine Optimization Company and see exactly how they are able to boost your exposure.

Best Your Images

While you are going to find the Kent Search Engine Optimization Company is able to work on your keywords and makes these easier to work with when it comes to your website, another way you are able to increase your visibility thanks to SEO is through the aid of images. Images are going to provide you with a few different benefits. For starters, you are able to tag your images with the same keywords the rest of the text uses. This way, it increases the number of keywords used on your page without stuffing the keywords just into the text. This makes it extremely desirable for boosting your SEO. Beyond this, it also makes it possible to increase the number of hits you receive thanks to an image search. An image search is extremely profitable and desirable, so you need to make sure to use these images. Fewer people perform image searches and fewer websites use large number of images. Due to this, the more picture you use, the more you are going to boost your access to other viewers, which makes your content that much more beneficial.

Proper Tagging

This is something all sorts of website owners run into. Proper tagging is necessary as it makes it easier for search engines to scan over your website and pinpoint desirable information that can boost Internet rankings. There are a few different tagging options available, all of which should be used. There are meta tags that can be placed into the coding of the website which is going to help improve the overall SEO of the website. Beyond this, tagging the title with keywords, headers, images, videos and just about anything else with specific keywords is important as it is going to help drive more traffic to the website. This kind of tagging is not going to come across as keyword stuffing due to the way the text is used. This way, it is going to boost the number of search results your website receives on a search engine and, in turn, this is going to help you increase the overall number of potential customers you have at your website.

 

Sammamish organic search engine optimization

Are you looking at boosting your search engine rankings without paying any kind of money towards advertisements that boost the appearance of your website?

If so, Sammamish organic search engine optimization is the way to go. With this form of marketing, you do not pay out to increase your search engine optimization but instead you simply change the content on your website to do this. Now, this does not mean you are going to completely redesign your website. You probably only need to make a few minor changes and from there you will be good to go. With the help of Sammamish organic search engine optimization, you should be able to see results start to come in no time.

Keywords

Keywords are the most important element of your website and it is going to play a large role in improving your Sammamish organic search engine optimization. These are what people type into the search engine in order to find your website, so you need to think like your website viewer and include this sort of content. It all really comes down to what you are looking for and what sort of content your website features. Once you determine what keywords are going to work best for you, you can use the words not only in the main body of your page, but in the title and section headers as well. However, you need to keep the use of these keywords natural. Once you start to stuff the keywords into the text of your website, it is simply going to come off as forced, which in turn may reduce the ranking of your website.

Spread the Wealth

The more output methods you have working on your website, the easier it is for individuals to find you. This is both because there are more links and ways for the viewer to reach your website, but also because search engines are going to view your content and deem you to be more valuable due to what you provide. This means, if you have the opportunity or the time, you need to add different outlet methods. Beyond just having different social media websites that bring in viewers, you should also consider starting a blog and possibly even a podcast. With different media outlets, it improves your website’s worth, which in turn is going to help increase your appearance and boost your overall SEO.

 

Bothell organic search engine optimization

Do you want to boost your search engine optimization for your website? Naturally you do, you just need to find out the best way to go about doing this. Now, it is possible to do this in many different ways, you just need to decide how much, or how little money you want to spend on it. There is a method of paying for your link to appear at the top of all search engine results based on specific keywords. This, however, is not organic. You are influencing the results of search engines by paying money for these spots. However, the top click-receives are generally those that reach the top of search results without the payment option. These reach the top of search results based on organic methods. So, if you want to utilize the Bothell organic search engine optimization.

With the help of Bothell organic search engine optimization, you can drastically increase the amount of traffic your website receives. There are a few different ways you can go about accomplishing these Bothell organic search engine optimization steps. First, you need to look over your website and improve the keywords. These keywords need to be very specific and, in all actuality, they are more phrases the keywords. The general term for it is long tail keywords, which means there are four or five different words attached to it. Now, these different keywords are going to specifically represent your content. So, if you make tables to sell over the Internet, you do not just want to use the word table to describe it. If you do, you are going to have hundreds of thousands of other websites probably outrank you. However, if you make and sell handmade organic maple coffee tables, this combination of words is enough to drastically boost your search engine results and improve upon the number of hits you are going to receive.

You also need to use plenty of pictures. These pictures are going to help you boost the amount of both text and image results you are going to receive. Plus, it keeps your content more interesting and it is also going to bring in the ability to tag content more as well. Just make sure to type in the proper text for the image and do not just upload a document with an odd “.dc9870md9” title, but instead something that describes what it is, as this helps.

 

Seattle organic search engine optimization

Seattle organic search engine optimization

When it comes down to boosting your search engine ranking for your website, it all comes down to something known as search engine optimization, or SEO. Now, SEO can be separated into two different spectrums. There is a pay-for service, where you basically purchase advertisements in order to place your website at the top of search results, and there is an organic format. This organic offering basically means you are able to reach the top of the search engine results without needing to result to paying a service to boost your rating. However, if you are looking for Seattle organic search engine optimization in order to boost your rankings without spending all the money on advertisements, there are a few different general ways you can achieve this.

Now, going with a marketing firm is probably going to help assist in boosting your organic SEO faster as they have experience in this, but it does not mean you are not able to perform the Seattle organic search engine optimization on your own. It might just take some experimenting and adjusting in order to make sure you have the best possible content.For starters, it all begins and ends with content. Search engines are becoming better and better at scanning the actual content inside of your website.

The better your content is the better your search engine results are going to be. Of course, this doesn’t mean that you instantly are going to have higher performance values simply because you used spell check on one essay verses another one. You need to include specific keywords that are unique to your content. These keywords are what someone types into a search engine in order to find your content. Basically, you need to think like your viewer and try to create your keywords around this.Incorporating images into your website is a valuable way of boosting SEO as well. This is because it not only makes your pages more interesting, but it also helps bring in image based searches to your website as well. There is less competition when it comes to this kind of a search, so it is easier to boost your SEO through the aid of images. Videos are even better though, so if you can produce your own entertaining, short videos, these are helpful and can send traffic to your website from YouTube and other video streaming services throughout the Internet.

Bothell Web Development and Digital Marketing Tactics 2015

Web Development and Digital Marketing Tactics 2015

The world of the internet is constantly changing, and it is something that businesses and individuals must stay on top of if they really want to succeed in the long run with their online endeavors. Staying on the fast paced cutting edge of web development and digital marketing can be very tough if you are not finding the right information. There are many different places where you can get quality information about the new and upcoming advancements in digital marketing and web development. Here in this article we will share with you some of the new and improved tactics for having a great online presence in 2015.

When looking for the best Bothell web development, there are a few different things to look at. You need to find a company that is on the cutting edge who is willing to help you take your company to the next level with a very solid online presence. The best Bothell web development companies will help you to create a website that will please your customers and give you a very professional look and feel. The first impression of your company speaks volumes, and your website is a great way to make that great first impression.

Digital marketing is something that is changing on a very rapid basis. There are more and more advancements in the world of digital marketing each year that must be taken into account. Individuals and businesses can either learn the tactics of digital marketing themselves, or they can hire a company to take care of this for them. This is a choice that will have to be made by each individual and business. It could be very beneficial for a company to have their digital marketing be in house, while a different company would have much greater results with outsourcing this work. Digital marketing is much more than just SEO. There is so much to look into with social media and other creative outlets in our digital age. There are more and more potential customers who are available online today, but reaching these individuals effectively is a very crucial thing to do.

The 3 Most Common Mistakes in Digital Marketing by Startups

Mistake 1: Not Focusing Your Digital Marketing On Business Objectives

If your startup is posting on Facebook, you need to defend why your startup chooses to spend their time and energy on that digital marketing activity from a business perspective. It may be great for your ego that you got 10 shares on a post, but how do those shares actually lead to profit?

Don’t forget that just because you are an amazing tech startup that you are also still a business.

Just like any other business, your startup needs to achieve revenue. The way to make achieve this revenue with digital marketing is to have all of your activities either achieve or move users towards achieving concrete business objectives.

The best way to correct the mistake of digital marketing without business objectives is to create a marketing funnel. Since not all of your digital marketing results in an immediate sale, this marketing funnel will have a series of steps, each one of which is a small business objectives (getting an email address, users filling out forms, etc.) which lead to your ultimate business objective which is usually a sale.

Once you have mapped out your marketing funnel, you have shifted your mindset towards viewing your digital marketing through a business lens. Use this lens to see what digital marketing activities actually move the needle. If the digital marketing activity does not move users towards your business objective, you can either stop spending your time and money on that particular activity or reconfigure your strategy and test to see if it is possible to achieve business objectives with it.

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Mistake 2: Trying To Market On Too Many Channels

Instead of trying to utilize a selection of digital marketing channels effectively, startups often attempt to have a presence on every channel and end up executing them all poorly.

This is how it happens:

You sign up your startup for accounts in all of the social networks and frantically drop in, make a lot of noise, and do not interact according to the norms and the standards of that particular channel. Instead of adding value to the conversation, your startup looks like a jerk and turns potential customers off.

The mistake is that your presence on these networks is sporadic and doesn’t allow you to understand the community and authentically connect with the users. You shouldn’t necessarily be sending the same message on Twitter as you would on email or Facebook or Instagram. However, you do not have the time nor the staff to interact on all of the networks in a way that engages visitors and moves your startup towards business objectives.

The best way to correct this mistake is to begin your digital marketing with one or two channels and spend your time and effort becoming industry leaders on that channel. Once you have mastered a select group of channels, you may want to expand, or you may find that you can sustain your startup’s growth on those one or two channels.

To choose the optimal channel for your startup, find out which channels your customers already frequent. Research and spend time on those channels to become a valuable member of the community that adds value with your digital marketing messages.

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Common Mistakes in Digital Marketing by Startups | SEJ

Mistake 3: Trying To Market To Everyone

If you attempt to target everyone, you target no one. This is a mistake that I learned early on (the hard way!).

The average consumer is exposed to 5,000 marketing messages per day, which means your digital marketing messages need to stand out by being the most tailored to your audience. If your startup attempts to market to an audience that is too diverse with a wide range of wants, needs, and desires you will be unable to craft digital marketing messages that resonate with anyone. Additionally, with this large audience your marketing messages is competing against a much larger pool of competitors. You want to target a narrow audience (sometimes called a niche) and create messages tailored to them.

You can narrow your target audience by various demographics and psychographics. Demographics are quantitative variables such as age, gender, income, location, and income. Psychographics are qualitative measurements and are often self-defined such as fans of the Patriots, investors, or environmentalists.

Narrowing your message down creates a feeling for that audience member that it is just for them. For example, if you are a startup that provides social media marketing to Crossfit gyms you could narrow your targeting by simply changing the title of your blog, if it was originally titled 7 Things Your Business Needs To Know About Marketing, it would be more tailored by changing the title to 7 Things Your Gym Needs To Know About Facebook Marketing and would be best tailored by titling it 7 Things Your Gym Needs To Know About Facebook Marketing. Even though CrossFit gym owners are business owners, narrowing and tailoring the message makes it resonate more with them.

From experience I have found that tailoring marketing messages to a narrow audience:

  • Increases the click-through rates of PPC ads (which increases their quality score and lowers the cost per click)
  • Increases the return on ad spend
  • Increases email open rates
  • Increase the amount of feedback on the social networks

Bonus tip: It is important to think about who your target market actually is. For example, if your startup is a site that connects tutors with underperforming school children, initially you may create digital marketing messages tailored to the kids who are underperforming. However, the kids aren’t the ones with the purchasing power: your actual audience is the parents. You would want to target parents of underperforming kids for your marketing with messages that resonate with them.

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As a startup, you have a limited budget and limited time to perform your digital marketing. You do not have the financial and staff cushion of larger companies and must be especially careful to avoid mistakes. By tying your digital marketing activities to business objectives, choosing your digital marketing channels specifically, and targeting a specific audience, you avoid three of the most common mistakes startups make with digital marketing and will begin to see profits increase.

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