Fake news, it’s a big deal on Facebook, and we might just be getting more of it in the form of videos.
Facebook recently bought a startup with an expertise in video manipulation, Deutsche Startups reported. The German-based startup Fayteq has software that is able to remove or add objects in videos, even live ones, and add effects to them.
The company offers “innovative technologies in the area of off-line and real-time video manipulation, removing the border between reality and fiction,” described Siegfried Vater, an investor and partner of Fayteq, according to TechEu.
Facebook confirmed the acquisition in an email to Mashable, but a spokesperson declined to provide more details on what the company could add to the social network.
Fayteq does fit into Facebook’s focus on video and augmented reality. CEO Mark Zuckerberg preached a world of mixed reality at F8, Facebook’s annual development conference in April.
“We’re making the camera the first augmented reality platform” was Zuckerberg’s tagline for the event.
As well as this:
Facebook also went to war with television this week. The company launched its new initiative for original video, competing with the likes of Netflix and Hulu. Media publishers will be releasing a mix of reality and scripted shows later this month.