All the best Super Bowl commercials in one place

Image: bud light, screenshot

The Super Bowl: the one time of year people not only tolerate but actively seek out commercials.

Hell, if you’re a cord-cutter or DVR owner with an ad blocker, it may be the one time of year you actually see commercials.

Perhaps you were hoping this year’s commercial breaks might provide an escape from our country’s current political insanity. Wrong!

Budweiser probably didn’t expect its German immigrant founder’s story to be so controversial when it was greenlit last October, but it’s taken on new meaning in our current political climate. One construction supply company even tried to include a border wall in its ad, but Fox wouldn’t have it.

Others are going to extreme lengths to stand apart from the crowd. Hyundai will become the first brand to film its post-game ad during the event itself. Snickers will air the first-ever live commercial with Adam Driver during the third quarter.

As in the past few years, many advertisers tried to build buzz by releasing their ads ahead of time. After all, they did pay nearly $170,000 per second to air them.

Below are all the Super Bowl ads we know of so far. We’ll be updating the list throughout the game.

The touchdowns

Honda

Honda leaned hard on star power with an ensemble of celebrities offering bits of light-hearted advice from their old high school yearbook photos.

Audi

A thoughtful narrator dad wrestles with how to explain gender inequality to his young daughter as a race track serves as a metaphor. The equal pay message has already been slammed online by some who are critical of Audi’s own gender diversity and others who are just mad about feminism.

Avocados from Mexico

A secret illuminati-like order discusses how they faked the moon landing, deflated Tom Brady’s footballs and oversold the number of shades of gray. Oh, and they also hid the health benefits of avocados for some reason. The whole premise is actually a sly reference to the fact that government regulators only recently let avocado suppliers advertise the fruit as “healthy.” But you don’t have to know about avocado bureaucracy to find it entertaining.

GoDaddy

GoDaddy returns to the Super Bowl with a human embodiment of internet memes and not a single bikini in sight.

Bai

Christopher Walken who seems to show up in every single Super Bowl recites the lyrics to *NSYNC’s “Bye, bye, bye” with Justin Timberlake. The former boy band star is actually an investor and “chief flavor officer” for juice brand Bai.

Mercedes-Benz

The Coen Brothers directed their first-ever Super Bowl ad with this “Easy Rider” tribute starring Peter Fonda.

Bud Light

The ghost of Spuds Mackenzie, Bud Light’s previously retired spokesdog, makes his triumphant return to the screen to convince some guy not to be a wet blanket. The dog was last seen in an ad in 1989. The original Spudz, a bull terrier whose real name was Honey Tree Evil Eye, died in 1993 and was last seen on TV in 1989.

Budweiser

Budweiser follows the journey of its founder, Adolphus Busch, from Germany to America. In our current political climate, it seems like a moving statement about the value of immigration but the company says it didn’t intend it that way.

T-Mobile

Justin Bieber explains the evolution of the touchdown dance with help from a caveman Gronk and T.O.

The carrier also brought co-stars and BFFs Snoop Dogg and Martha Stewart together for a delightful conversation.

Kristen Schaal plays a Verizon customer addicted to pain in yet another of the company’s ads.

NFL

Mike Ditka, Joe Namath, Bill Belichick and other Super Bowl legends are surprisingly adorable in baby form.

Squarespace

John Malkovich is dogged by an imposter who’s being John Malkovich in this clever nod to Being John Malkovich. Fun fact: In an ironic twist, Malkovich had to get the legal blessing from the rights holders of that film to make this commercial.

Kia

Melissa McCarthy plays a hapless environmental activist who painfully fails at everything she does. It’s supposed to be slapstick fun, but it comes off as a little dark given the recent onslaught of very real blows to environmentalism. Anyway, she’s promoting an eco-friendly car.

LifeWTR

After six consecutive Super Bowls, Pepsi ceded its spot to the company’s new “premium water brand” this year. LifeWTR debuts with a colorful commecial set to John Legend.

Buick

Cam Newton calls plays for some Pop Warner kids in the car brand’s second Super Bowl appearance.

Wix.com

Website builder Wix.com enlisted Jason Statham and Gal Gadot to beat up some goons and blow up a restaurant in a pretty well-done action sequence. Somehow, that inspires a chef to launch a food truck.

84 Lumber

Construction supply company 84 Lumber tells a story about a family of Mexican immigrants, despite Fox nixing its plan to show a border wall. Making the best of the situation, it turned the ad into a cliffhanger with an ending to be posted online during the game.

“It’s a 10!” hair care

The hair care brand made quite an impression with its first Super Bowl appearance between a backpack shaved out of back hair, a full-face beard and a hat in the shape of a pig’s head made out of hair.

Airbnb

Airbnb recycled a diversity-themed ad that’s been rendered all the more timely. The campaign actually first launched as part of a PR campaign to repair the startup’s image in the wake of accusations of racism among hosts.

Persil ProClean

Bill Nye is wowed by parallel dimensions in this detergent ad.

The second-stringers

Intel

Tom Brady proves anything is exciting in replay. Intel made a winning bet in tapping the Super Bowl quarterback well before the Patriots made the big game. Though with four wins under his belt already, it wasn’t the longest odds.

KFC

Yet another version of Colonel Sanders introduces the chain’s latest new style of chicken. This time he’s made of solid gold.

Skittles

A teenage boy stands outside the bedroom window of a girl he’s chasing and feeds her Skittles. And her family, a burglar, a cop and a beaver. It’s all pretty strange, but not terribly funny.

Mr. Clean

A computer-generated Mr. Clean gets sexy in his Super Bowl debut. But it’s also a bit creepy.

Tide

Jeffrey Tambor finds out Rob Gronkowski is a terrible dry cleaner. It’s an unlikely pairing but it sort of works.

Lexus

Fresh off a gravity-defying turn in an Apple ad, dancer Lil Buck provides some abstract visuals for Lexus.

Febreze

Kathryn Hahn narrates the struggle of a half-time bathroom break. Febreze is one of three P&G household brands to join the big game this year.

Sprint

A dad tries to fake his own death against his kids’ better advice before Sprint’s Verizon-turncoat spokesman shows up.

Nintendo

Nintendo makes its Super Bowl debut to advertise the Legend of Zelda.

TurboTax

Humpty Dumpty falls off a wall while doing taxes.

Busch

An especially loud can of beer disturbs nearby forest animals.

Wendy’s

The fast food chain makes its Super Bowl debut with an ad about a guy thawing beef with a hair dryer.

Yellow Tail

Yellow Tail becomes the first wine ad to advertise in the Super Bowl despite Anheuser-Busch’s deal that guarantees no competition from other alcohol companies. To circumvent this rule, the brand bought enough local ads to cover 80 percent of the country.

Read more: http://mashable.com/2017/02/05/super-bowl-ads-roundup/

Is it easier to get a job if you’re Adam or Mohamed? – BBC News

Image caption The two CVs sent out detailed the same level of qualifications and experience

A job seeker with an English name was offered three times the number of interviews than an applicant with a Muslim name, a BBC test found.

Inside Out London sent CVs from two candidates, “Adam” and “Mohamed”, who had identical skills and experience, in response to 100 job opportunities.

Adam was offered 12 interviews, while Mohamed was offered four.

Although the results were based on a small sample size, they tally with the findings of previous academic studies.

These have found British Muslims are less proportionately represented in managerial and professional occupations than any other religious group.

‘Significant discrimination’

The fake candidates applied for 100 jobs as business managers in the competitive field of advertising sales in London.

After two and a half months, Adam was offered three times more interviews than Mohamed.

The two CVs were also uploaded to four job sites. Adam was contacted by five recruiters, but Mohamed only two.

Media captionDoes having a Muslim name make it harder to get a job?

Prof Tariq Modood from the University of Bristol analysed the BBC’s findings.

He said: “What we’ve identified very clearly is that the Muslim-sounding person’s CV is only likely to get an interview in one out of three cases.

“I thought the response rate would be more like perhaps, one in three, but it’s two in three so it’s worse than I thought, especially in a city like London.

“It’s so diverse, people coming in and out of the city, from different parts of the world, looking for work, a city very hungry for talent. Yes, it’s worse than I thought.”


‘I used the name John Smith’

Image caption Yogesh Khrishna Dav suspects he was overlooked for jobs because of his name

Yogesh Khrishna Dav, 56, is the director for quality at a pharmaceutical company in Slough. It has taken him decades to reach this senior role.

During the journey up the ladder he suspected he was being consistently overlooked for jobs because of his name. So he secretly carried out his own experiment.

“I entered the job market in the 80s. I put my CV in and it was disappointing. I got rejection letters.

“Someone suggested: ‘Why don’t you put a very English name on your CV [as well as sending one in your own name]… and see who they might offer the job to?’ So I had my name, Yogesh, and John Smith. John Smith got the interview. I got rejected for the interview.”


Muslim men are 76% less likely to be employed than their white Christian counterparts, according to research by the Research Centre for the Study of Ethnicity and Citizenship at the University of Bristol.

The last census in 2011 showed Muslims make up just over 1 million of the capital’s 8.2 million inhabitants. But more than half of Muslim households are in poverty, higher than any other social group, according to the Muslim Council of Britain.

Prof Modood recalled how he was asked to use a different name at work when he was younger.

“I had a student job where the employer looked at my name and said ‘Oh, that won’t do, introduce yourself as Terry Miles’ or something like that. I was very unhappy to do so.

“I wouldn’t willingly change my name, and I’ve given my daughters Pakistani or Muslim names, even when I thought: ‘Might this hurt their chances when they look for work?'”

Image caption Unemployed chartered surveyor Khalil Ur Rahman believes his skills are not the problem

Previous studies have shown an employment bias.

A field experiment for the Department for Work and Pensions in 2009 found ethnic minority applicants were discriminated against in favour of white applicants in 29% of cases.

In 2015, a report by the charity Demos found British Muslims were less proportionately represented in managerial and professional occupations than any other religious group.

Khalil Ur Rahman, an unemployed chartered surveyor, said: “I’m in between jobs at the moment. It’s quite clear that it’s not my qualifications or skill set that is the issue. It is my religion.

“I have seen many people who are less skilled than me but have risen up into more senior management positions, much faster and much quicker because their face fits.”

He has taken legal action over what he sees as discrimination.


  • It is against the Equality Act 2010 to discriminate against anyone at work because of religion, belief or a lack of religion or belief

What is name-blind recruitment?


Barrister Nabila Mallick represents Muslims taking this kind of action against employers.

She said: “There’s a perception of Muslim employees being considered disloyal, considered to be political, their appearances sometimes are read as them being fundamentalist.

“And it’s leading to a significant number of Muslim employees being discriminated against.”

She believes prejudice against Muslims in the job market has escalated dramatically in the past 15 years and is prone to fluctuation depending on world events.

President Donald Trump’s executive order barring migrants and refugees from several Muslim countries is the latest example, she said.

Miss Mallick said: “I have no doubt there will be managers who will feel encouraged to discriminate in the recruitment of Muslims and to either continue with a policy or implement policies that discriminate against employees’ right to pray in the workplace.”

In 2015, then prime minister David Cameron announced that Ucas, the UK’s university admissions service, would use “name-blind” applications from 2017, meaning applicants’ names would be removed.

He said the same would apply for graduate, apprentice-level and some other applications for organisations including the civil service, BBC, NHS, local government, KPMG and HSBC.

While in November 2015 the civil service introduced name-blind applications for all roles below senior civil service level, Ucas has not yet introduced them. But some trials will take place as part of this year’s enrolment.

Jonny Gifford from the Chartered Institute of Personnel and Development said name-blind recruitment was a “really obvious thing for all employers to be doing where possible”.

He added: “It’s clear it makes a difference to the numbers of people from minority groups, in particular for ethnic minorities, who get a chance of getting an interview.

“It’s also a really easy thing to implement. There’s no real reason to not be doing this.”

Watch the full report on Inside Out London on BBC One in London at 19:30 on Monday or via the BBC iPlayer for seven days after the initial broadcast.

Read more: http://www.bbc.co.uk/news/uk-england-london-38751307

Concentrix tax credit cases to be reviewed, government says – BBC News

Image caption Nicola McKenzie lost tax credits after Concentrix said she was married to a dead 74-year-old man.

Thousands more families who were wrongly stripped of their tax credits by the US contractor Concentrix are to have their cases reviewed.

A committee of MPs that produced a scathing report on Concentrix said on Monday that HM Revenue & Customs (HMRC) had accepted its recommendations.

Concentrix was sacked by HMRC last year after many low income and vulnerable people were left without credits.

The Work and Pensions Committee said up to 23,000 new cases will be looked at.

Concentrix was used by HMRC to help cut fraud and correct errors in the tax credit system, but faced a barrage of criticism.

In a report to MPs, the government disclosed that of 36,000 claimants who lodged an appeal against a ruling by Concentrix, 87% were upheld and have had their benefits reinstated.

But now the remaining 23,000 claimants who did not appeal will have their cases reviewed as well, the government has told the Work and Pensions Committee (PWC)

The MPs said the appeals process was “complex” and “daunting”, and there was “no doubt” that some claimants who did not appeal had rightful benefits stopped.

Concentrix claimant ‘still in debt’

HMRC steps in to sort out tax credits

Mother ‘accused of marriage to dead man’

In a statement to the committee, the government said: “HMRC will review those cases to establish that decisions made by Concentrix were properly made and communicated to claimants.

“Where absolutely necessary, we will re-contact the claimant to request further information relating to their claim. Current plans indicate that this activity could be completed by March 2017 but the scope of this work will be confirmed once an analysis of the total cost has been produced.”

Image copyright Thinkstock

Frank Field, chairman of the Work and Pensions Committee (PWC), welcomed the government’s agreement to accept their recommendations.

In its report, the committee said that right from the outset claimants found the system was “stacked against them”.

The “merest hint” that a claim contained more than a “zero risk” of fraud or error was enough to trigger a compliance check, with those who did not – or could not – reply being treated as guilty until proven innocent.

HMRC apology

Mr Field said: “HMRC was right to fire its contractor, but many of the processes used by Concentrix were the same as those used by HMRC itself.

“For many claimants, particularly those who were unwell, lacked self-confidence or had caring responsibilities, the document-heavy process of challenging a wrong decision by Concentrix was surely prohibitively daunting”

Mr Field added: “The real answer is of course to root out fraud and error at entry to the system rather than stopping benefits in payment as first resort.”

A HMRC spokesman said: “It is important to make checks on tax credits payments to ensure the right people are receiving them under the law, and this work will now be done by HMRC.

“We will not be entering into external contracts for this in future. We apologise to all those who did not receive the standard of service that they should have.”

Read more: http://www.bbc.co.uk/news/business-38873311

Traditional retail markets and the battle to stay afloat – BBC News

Media captionBBC News visits Kirkgate Market in Leeds

British markets are seen as a microcosm of the city or town in which they are based, encapsulating the diversity of communities and skills a place has to offer.

But with some being sold off due to their prime locations and others fighting for their existence due to the rise of discount supermarkets and online retailers, will generations to come be able to enjoy them?

BBC News has been to Kirkgate Market in Leeds, winner of “Britain’s Favourite Market” for the second year in a row, to find out how it is adapting to changing trends.

Among the 170 stall-holders, optimism for the future is mixed with serious concern about dropping footfall and the rising costs of renting floor space.

Near an entrance to the 1904 hall, with its glass roof and cast-iron balcony, sits North African and Middle Eastern food vendor Cafe Moor.

Owner Kada Bendaha set up his stand after a life-changing breakfast in the bustle of London’s Borough Market and its speciality food stands.

“The beauty of a market is you have that one-to-one contact, you build that relationship with your fishmonger or butcher,” he said.

“If you go to the fish section, there’s a gentleman there who has been there for 38 years, you go and ask him about a particular fish, he knows the business inside out.

“Go to a supermarket and you will have a student who is just working part time there, it’s not the same.”

Dating back to 1857, Kirkgate has became one of the largest indoor markets in Europe, selling fish, meat, fruit and vegetables, clothes, jewellery, haberdashery, flowers and hardware.

The booming voice of a butcher offering the day’s best prices still echoes down its walkways, although e-cigarette stands and racks of iPhone covers tick off some modern requirements.

It has been a turbulent time for the Leeds City Council-run market over the past couple of years, with temporary walls and scaffolding becoming a familiar sight during a 13.7m renovation.

Despite the council reducing rents during this period, stall-holders have complained of regulars becoming put off and heading elsewhere.

Yearly footfall at Kirkgate dropped significantly from 718,000 in 2014 to 628,000 in 2015, but the number rose again to 699,000 in 2016.

Leslie Burwell, of Whitaker’s Farmhouse Eggs, has worked in the market for 25 years in total.

She said: “It used to be heaving, you couldn’t move for people down the aisles, there was an atmosphere with people shouting.

“They’ve taken all of the shops out of one section and made a big wide open space – they have spent millions of pounds and have nothing to show for it.”

Kashif Ali Raja, who recently took over Spice Corner, said he was positive despite widespread change.

He said: “When you start a business, you have to work really hard. There’s early mornings, working late.

“We sell seeds, fresh vegetables, things which are very difficult to find in Leeds, this is the only place you can get it.

“I don’t think recent changes have made any difference, because the regular customers are the same, they will always come.”

The outdoor section of Kirkgate, with its fruit stalls, luggage-sellers and flea market, is where Michael Marks opened his Penny Bazaar, leading to the founding of Marks & Spencer in 1890.

The patch now sits a stone’s throw away from the newly-opened 42,000 sq m Victoria Gate complex, a 165m retail development featuring a flagship John Lewis store.

Leeds City Council wants the market to be able to take advantage of the expected increase in shoppers in the area, but not everyone feels it will make a difference.

Julie Carr has worked in the outdoor section for 35 years and now sells second-hand toys and collectables at her stall.

She said: “The new John Lewis has made no difference to us, I don’t think their customers and ours are connected at all.

“My theory is in 20 years there will be no shops, no markets, everything will be online and people will say ‘I remember when we used to go to the market’ – and they’ve gone.”

The market’s 1976 Hall has seen the most significant change, with the space transformed into a brightly-coloured communal seating area, where established “street food” traders have decided to set up permanently.

A rotating schedule of craft fairs, live music and kids’ entertainment is used to draw people in, with long tables encouraging those new to the market to get chatting to those who have been regulars for decades.

One of the new food traders is the Yorkshire Wrap Company, selling hot meals wrapped up in a Yorkshire pudding.

Michael Pratt, who runs the stall, said: “First impressions are good, word of mouth seems to be getting out about the new food hall area.

“It’s bringing a lot of different faces into the market, people who maybe wouldn’t have usually come here.”

He added: “Markets give a sense of community and the ability to get everything under one roof, great produce for great prices. I think they’re going from strength to strength.”

Down in the basement of the top end of the market, Brian Bettison has been providing haircuts since 1982. He said rents for stalls had gone “up and up and up”.

He said: “They’ve had numerous different ways of doing it through the years, it was measured on square footage, it was zoned into the most desirable areas.

“Everyone now has different agreements with the markets, nobody will let you know, they will keep it to themselves.”


What do the shoppers think?

  • Anna Woollett, 30, from Meanwood in Leeds: “I buy all of my fruit and vegetables from here, because I like to buy food fresh and it’s far better quality than in supermarkets and lower prices. It’s a really big part of my life. If I had to move to another city, one of the first things I would check out is if there’s a decent market.”
  • Maurice Collinson, 81, from Beeston, Leeds: I’d like to see more stalls come in but they can’t afford them as the prices are going up all the time. I’ve been coming here all of my life and it’s a beautiful building, the top half is really what it used to be, it’s really good.”
  • Paul Eccles, 50, from York, said: “The international food here is fantastic, stuff from north Africa, Asia, it’s great. I’m from Blackburn originally and the market has shut down and it has killed the town centre, it’s important they invest in them.”

  • Close to where the indoor market meets the outdoor section, Cheryl Murtheh has been selling cosmetics for 16 years.

    She said: “They’re giving cheaper rent to newcomers coming in, but they should lower the rents of people who have been here a long time.

    “What happens to the people who have been keeping you going for years, shouldn’t they be entitled to something as well?”

    According to the National Association of British Market Authorities, from 2009 to 2016 the number of market traders in the UK dropped from approximately 55,000 to 32,000.

    The recession has been highlighted as a key reason for this, although there is some evidence the sector as a whole has started to turn a corner.

    The National Market Traders Federation (NMTF) said traditional retail markets currently have a collective annual turnover of 2.7bn, with the figure increasing by 200m year on year since 2013.

    Like Kirkgate, several markets across the UK are adapting to modern trends to cater for younger shoppers.

    Many have introduced hot food areas, improved their branding, have extended opening hours and provided free wi-fi.

    Joe Harrison, chief executive of the MNTF, said: “It’s easy to follow trends, but five years down the line you may realise you’ve got nothing.

    “They need to make sure careful steps are taken to keep them popular with the next generation, but it needs to have that social value, dealing with every demographic rather than focusing on one specific thing as it’s currently the most economically viable.”

    Leeds City Council said visitor numbers were now “on the up” since the refurbishment, with the number of vacant units “also reduced significantly”.

    A spokeswoman said: “We recognise that there is still some way to go but we are very optimistic that more and more visitors will continue to discover the traditional charm combined with the new modern areas that Kirkgate has to offer.”

    Clearly the market has reached a key moment in its history, with bold decisions about the site’s future use being made.

    While serving up mint teas and chicken shawarmas to lunchtime customers at his food stand, Mr Bendaha said: “This is not just a full-time job, it’s a lifestyle and it’s a big part of the city.

    “Hopefully it will never die.”

    Related Topics

Read more: http://www.bbc.co.uk/news/uk-england-leeds-38768838

Super Bowl immigration ads miss the mark

(CNN)There is no arena in which politics cannot intrude. First came several awards shows that featured political statements by celebrities, and then a backlash against the New England Patriots for the team’s ties to Donald Trump. And then Sunday night’s Super Bowl featured two commercials with immigration themes, one by Budweiser and the second by Pennsylvania-based 84 Lumber.

Aside from injecting a contentious element into one of the few events that brings Americans together, the problem with both commercials is that they misrepresent the stories they are supposed to be telling. They play to myths surrounding immigration, which is not helpful to understanding the issue.
The Budweiser commercial was the better of the two ads. The company presented a fictionalized version of how one of its founders, Adolphus Busch, emigrated from Germany in 1857. It shows him in steerage on the boat to America, which was probably unlikely given his family’s wealth. It shows him being targeted for being an immigrant, with a passerby yelling at him, “You’re not wanted here!”
    One scene in the commercial shows Busch’s “Immigration Identification Card” being stamped as he enters the country. The implication seems to be that Busch entered the country legally, or “the right way,” as some would say.
    In fact, in Busch’s time there weren’t many distinctions between legal and illegal immigration. Our first general immigration law was not enacted until 1882, after Busch arrived in the US.
    Immigrants from Europe in Busch’s day did not need visas. As long as they passed the physical and mental health screening at Ellis Island, most Europeans who could afford to book passage to the US could enter the country.
    Representatives for Anheuser-Busch told Variety that their commercial was not meant to be a comment on Trump’s immigration policies, and that it was intended to be a tribute to their co-founders. As such, it worked, though Budweiser has been targeted for a boycott by Trump supporters. But why not highlight a contemporary immigrant success story, like a Muslim or Latino Anheuser-Busch employee? That could have been more effective, and the company would not have had to take such dramatic license. Budweiser tried to have it both ways; they produced a controversial ad featuring an immigrant, yet played it safe by setting it in the past, with an migr who was both “legal” and European.
    The 84 Lumber commercial was more problematic. The version shown during the Super Bowl was the second version of the ad, as the first was reportedly rejected by Fox for depicting a border wall. In the version that aired on TV, a mother and daughter are seen leaving their home somewhere in Latin America and heading on a long journey together, presumably to El Norte.
    Their country of origin is not mentioned. If it is meant to be Mexico, the ad is misguided, as lately there are more Mexicans leaving the US than entering. If it is meant to be somewhere in Central America, the ad paints an unnatural picture of the trek north. Women and children who arrive at our southern border from Central America are fleeing murderous gang violence, drug cartels, and death threats. Along their harrowing trip, they face the threat of sexual violence and the risk of being captured by human traffickers.
    While the 84 Lumber ad shows the mother and child crossing the desert, leaping onto a train and running in the rain, there is no serious sense that their lives are in danger — which is a far cry from reality. The beautiful photography, Lifetime-esque soundtrack, and scene of mother and child twirling together make their journey look like a grand adventure. This is a gross distortion of the humanitarian crisis that has unfolded along our southern border.
    To learn how the mother/daughter trip ends, Super Bowl viewers had to go to an 84 Lumber website after halftime. In the full version of the video, the mother and daughter come across a border wall, which magically opens for them. The ending can either be seen as encouraging illegal immigration or presenting a fantasy of what undocumented migrants face. On Twitter, 84 Lumber called it a “symbolic journey towards becoming legal American citizens.” Never mind that it is extremely difficult for undocumented people to change their status.
    So 84 Lumber has turned the real-life experiences of vulnerable migrants into a marketing opportunity. How cynical is that? And this is a company whose president told the New York Times that she voted for Trump, whose recent attempt at halting refugees included Central Americans, too.
    The ads that aired during the Super Bowl from Budweiser and 84 Lumber are not likely to change anyone’s mind on immigration. It would have been far better for both of these companies to focus their commercials on their products, and leave politics out of our lives for one night.

    Read more: http://www.cnn.com/2017/02/05/opinions/super-bowl-immigration-ads-miss-the-mark-reyes/index.html

    Super Bowl ads trolling Trump: ‘The world is more beautiful the more you accept’

    Advertisements for drinks, cars and avocados have taken aim at the controversial policies championed by the new US president and his team

    Advertisements championing acceptance, diversity, equality, even immigration have caused a stir at the Super Bowl, being taken as not-so-subtle snubs of the president.

    The Super Bowl is considered televisions biggest advertising stage, reflected in the cost of a spot: according to the New York Times, the price for a 30-second advert was US$5m this year, up from $4.8m in 2016.

    Though Fox and the NFL aim to avoid explicitly political advertisements during the broadcast, several companies were seen to be trolling Donald Trump and his policies some more explicitly so than others.

    Coca-Cola went for an oblique message of acceptance, resurrecting its advert from the 2014 Super Bowl that shows a multilingual rendition of America The Beautiful.

    In a statement, the company said the advert promotes optimism, inclusion and celebrates humanity.

    Coca-Cola (@CocaCola)

    Today millions cheer together, because together is beautiful. #AmericaIsBeautiful pic.twitter.com/z65LimssjD

    February 5, 2017

    Airbnb took a more explicitly political stance with its #weaccept campaign, which was born of criticism of the presidents bid to close borders to refugees as well as citizens of seven predominantly Muslim countries.

    We believe no matter who you are, where youre from, who you love, or who you worship, we all belong, text read over images of people of different backgrounds. The world is more beautiful the more you accept.

    Airbnb (@Airbnb)

    Acceptance starts with all of us. #weaccept pic.twitter.com/btgqyYHVTK

    February 6, 2017

    The campaign marked a commitment by Airbnb to provide short-term housing for 100,000 people in need over the next five years, inspired by the positive response to its vow to provide free housing to those affected by the travel ban.

    It would also contribute $4m over the course of four years to the International Refugee Assistance Project.

    The Airbnb co-founder and chief executive Brian Chesky had said the policy was a direct obstacle to our mission at Airbnb in a memo to employees on 29 January. According to the New York Times, the Super Bowl spot was put together at the last minute when executives heard there was still space available.

    The hashtag #weaccept was trending by the half-time show by Lady Gaga.

    Airbnb (@Airbnb)

    With #BornThisWay, the message of acceptance and love continues. Amazing halftime show. #weaccept

    February 6, 2017

    #BoycottBudweiser also trended on Twitter, following an ad showing a dramatised account of the Anheuser-Busch co-founders journey to America from Germany in the 1800s.

    The companys vice-president of marketing, Marcel Marcondes, said in a statement the video was not intended to be political commentary. However, we recognize that you cant reference the American dream today without being part of the conversation.

    The #BoycottBudweiser hashtag was started on Sunday by people who disliked the ads seemingly pro-immigration message, but was also used by others to mock them.

    President Trump (@SupportDonald)

    #BOYCOTT @Budweiser. Political ads have no place being aired during #Superbowl #Americans want to protect our country! #BoycottBudweiser pic.twitter.com/TT9OvWMIE7

    February 1, 2017

    Mike Kelly (@MistahJ1307)

    If you #BoycottBudweiser because the founder was an immigrant…

    Don’t forget to boycott your ancestors too.

    February 5, 2017

    Trumps proposed border wall with Mexico was also referenced in an advertisement for the US marketing organisation Avocados From Mexico, which showed an Illuminati-style secret society discussing the open secret of avocados nutritional benefits.

    Andie J. Christopher (@authorandiej)

    Does anyone else feel like Mexico was trolling us w/ that avocado ad during the Super Bowl? Like, “enjoy that guacamole now, motherfuckers.”

    February 5, 2017

    84 Lumber, a buildings supply company based in Pennsylvania, had attempted to confront the issue head-on in its first-ever Super Bowl commercial, showing a Spanish-speaking mother and daughters journey to the US.

    The original iteration of the advert, with the pair confronting a border wall between the US and Mexico, was deemed by Fox to be too controversial, forcing the company to air an edited version without a wall.

    Viewers were invited to see the conclusion at Journey84.com on YouTube.

    84 Lumber Company (@84LumberNews)

    Our complete Super Bowl story. See a mother & daughters symbolic journey toward becoming legal American citizens. https://t.co/AiI3MLrVd5

    February 6, 2017

    84 Lumber Company (@84LumberNews)

    .@Latinos4PP We will always support the American Dream.

    February 6, 2017

    Audi, meanwhile, advocated equal pay for women with its #DriveProgress campaign.

    What do I tell my daughter? Do I tell her that her grandpas worth more than her grandma? That her dad is worth more than her mom? says a male voiceover.

    Do I tell her that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she ever meets?

    Read more: https://www.theguardian.com/sport/2017/feb/06/superbowl-ads-trolling-trump-the-world-is-more-beautiful-the-more-you-accept

    34 Girls Recall That Special Moment They Realized, OMG, Im Dating A Moron!

    Found on AskReddit.

    1. He thought cheese grew on trees.

    He thought cheese grew on trees. It took a long time to convince him otherwise.


    2. He gave himself a concussion by running into a board. Twice.

    My ex-boyfriend gave himself a concussion by running into a board. Twice. It was the same board. It hadn’t moved.


    3. He insisted that women cannot be doctors, only nurses (and vice versa).

    He insisted that women cannot be doctors, only nurses (and vice versa). He said that the two are the exact same thing except one is male and one is female.He was in his early 20s.


    4. He legitimately thought it was meadow pause.

    A 31-year-old man legitimately thought it was meadow pause.


    5. He called me half Asian and half Vietnamese.

    Me: I’m Vietnamese

    Him: So you’re half Asian and half Vietnamese??

    We were in our junior year of college…


    6. He thought China was a continent and that Asia was a city.

    He thought China was a continent and that Asia was a city.


    7. He wouldnt go to a doctor because Noah never did and he lived to be 900 years old.

    No, I don’t need to go to the doctor, Noah never went and he lived to be 900 years old.


    8. He tried to use Fig Newton bars as evidence against the existence of figs.

    I once had to convince my boyfriend that figs existed. For some reason he tried to use Fig Newton bars as evidence against the existence of figs.


    9. He didnt know womens breasts produced milk.

    I dated a guy for about a month until I found out that he didn’t realize that women’s breasts made actual milk to feed their babies. He thought breast feeding was just a way to hold a baby while giving it a bottle.

    I told him he was an idiot and he said, with a disgusted sneer, I didn’t know that because I have never known any woman, who had or would, breast feed their child.

    I told him that I had breast fed my son and he called me a child molester.


    10. He thought ducks couldnt lay eggs because they were birds.

    My boyfriend and I got into a serious argument because he thought ducks were not birds, therefore could not lay eggs.


    11. He thought Leonardo Dicaprio was retarded because he played a retarded person in a movie.

    It was a great movie! I didn’t know Leonardo DiCaprio was retarded. How did he act normal in all his other movies?


    12. He thought my organ donor card meant Id already donated an organ.

    When I was 17 years old I got my license and registered to be an organ donor, which is displayed on the front of the license. I showed my ex-boyfriend my license and he said, Oh my god, what organ did you donate?


    13. He told me that daft wasnt a real word.

    I told him, Don’t be so daft. He told me to use real words.


    14. He told me hot water bottles didn’t exist anymore.

    When he told me hot water bottles didn’t exist anymore because central heating had been invented.


    15. He blankly looks at me and asks, what is Holocaust?

    We passed by the Holocaust museum. I made some comment about it. He blankly looks at me and asks, what is Holocaust?


    16. He thought Washington, DC was in Washington State.

    When we were driving in DC and I remarked off-hand, Lovely day in the nation’s capital and he looked at me all confused. He did not know the capital of the US was Washington, and we were both 25 at the time.


    17. He had no idea toes had prints just like fingers.

    He had no idea toes had prints just like fingers. We were at a pool and he was looking at my feet in awe for a good 10 minutes.


    18. He said the sun was a planet and then told me not everyone is into astrology.

    He said the sun was a planet and then told me not everyone is into astrology.


    19. He wanted to start a business called barista on a bike.

    My homeless ex who was living with my parents wanted to quit his job to sell coffee from a bike, he called it barista on a bike.


    20. He argued with the waitress that the special ravioli should be cheaper.

    When he argued with the waitress that the special ravioli ought to be cheaper than the regular menu ravioli, because it was special. It was on special offer as an entree size, while on the regular menu it is an appetizer half the size.

    He could not understand the simple notion that it cost more because there was twice as much food.


    21. He thought you could only get sick from cold weather.

    He didn’t believe me when I told him that you get sick from being exposed to viruses and bacteria. He thought you could only get sick from cold weather. Because apparently people don’t get sick in the summer ever? He was 27 at the time.


    22. He didnt know the difference between Mexico and New Mexico.

    He asked me what was the difference between New Mexico and Mexico. Also, instead of saying, Speak Spanish, he said Speak Mexican.


    23. He tried to convince me there were 12 hours in a day and 24 hours in 2 days.

    When I was 15 I dated a 19-year-old high school dropout. He tried to convince me there were 12 hours in a day and 24 hours in 2 days. When I tried to argue otherwise, he told me he was older than me so that meant he knew more than me.


    24. He told me that Criss Angel could do actual magic, not illusions.

    When he told me that Criss Angel could do magic. Like, not illusions. Wizardry.


    25. He said he didn’t believe in the planets because he couldn’t see them in the sky.

    He said he didn’t believe in the planets because he couldn’t see them in the sky.

    The stars are farther away, but we can see them. It’s a conspiracy.


    26. He would say, you look like a deer caught with its headlights on.

    I have a friend who used to say you look like a deer caught with its headlights on. Instead of you look like a deer caught in the headlights.

    He also used to call Elmer’s Glue Elmo’s Glue.

    I made a Urbandictionary.com entry for him. Here it is.


    27. He thought boobs got bigger when women were aroused.

    He made some offhand comment about how my boobs were getting big while we were messing around. I was like…hold up, what? This man believed that women’s breasts got larger when they got aroused. We were both 25 years old.


    28. He thought surreal was so real.

    We were driving around this weird part of Las Vegas and I said, This is surreal. He said, I know. It’s so real. I repeated, Surreal and he repeated, So. Real.


    29. He thought the Grand Canyon was in Tennessee.

    When I mentioned how I’d like to see the Grand Canyon someday, and he responded that he didn’t want to because he doesn’t want to go to Tennessee.


    30. He said, I wonder how women in ancient times fed their babies without baby bottles..

    My ex-boyfriend and I were talking about babies and formula and he looks at me and goes, I wonder how women in ancient times fed their babies without baby bottles.


    31. He said 9/11 led to World War I.

    Asked him what event resulted in WWI. His response was 9/11. He was serious.


    32. He thought I was talking about his friend when I used the phrase elephant in the room.

    When I used the phrase elephant in the room and he got mad because he thought I was talking about his best friend.


    33. He shot himself in the leg twice while cleaning his gun.

    He shot himself in the leg twice while cleaning his gun. The same gun. 2 weeks apart.Shot himself in the calf the first time, then took out his kneecap the second time, same leg. Took months of surgeries to fix it.


    34. He truly believed that you regrow your virginity after 6 months of no sex.

    He truly believed that you regrow your virginity after 6 months of no sex.This was a conversation we had a year in (so no, this wasn’t the first indicator of idiocy) with two of our friends. His belief had nothing to do with the hymen or religious constructs. He just thought six months of no sex = poof virginity!


    Read This: 34 Guys Recall That Special Moment They Realized, OMG, Im Dating A Moron!

    Read more: http://thoughtcatalog.com/lorenzo-jensen-iii/2017/02/34-girls-recall-that-special-moment-they-realized-omg-im-dating-a-moron/

    This Police Department Has The Most Hilarious Twitter Game Ever And You Wont Stop Laughing

    When I think about the police, I usually think about sly highway patrol cars perched at the edge of interstates just waiting to nab me for speeding.

    What I think of ishilarious tweets. But a police department’s Twitter account might be about to change that.

    The city of Lawrence is the sixth largest in Kansas, boasting about 88,000 people. What they are lacking in a skyline, however, their police department more than makes up for with an absolutely hilarious Twitter game.

    For instance, they are more than willing to throw shade at tailgaters,

    And be open about the more disappointing parts of being a cop.

    Any awkward conversations are totally fair game for social media.

    And if you do the crime, be prepared to do the time…with internet shaming, that is.

    They even leak some super top secret stuff!

    And giving us a look into what cops do when they are bored.

    With some A+ sure-fire tips too!

    This stuff is seriously funny:

    And they really, REALLY wanted to go an entire night without a bar fight:

    Which they were SO close to accomplishing:

    Check out all their tweets on Twitter!

    While the Police Department is ordinarily very funny, when they have to post some serious or grave news on social media, they revert to a very business-like tone.

    They are def the funniest police department of all time!

    Read more: http://thoughtcatalog.com/jacob-geers/2017/01/this-police-department-has-the-most-hilarious-twitter-game-ever-and-you-wont-stop-laughing/

    7 ways to celebrate black lives and excellence during Black History Month

    Image: MASHABLE COMPOSITE / Gorbash Varvara / Shutterstock

    While black excellence deserves to be celebrated every day, Black History Month offers a dedicated time to pay attention to the power and resilience of the black community.

    February’s celebration is a reminder to seek out stories and histories that often go overlooked but it also serves as a call to recognize the various black leaders in our own lives.

    Even though it’s the shortest month of the year, there’s a lot you can do to show your appreciation for the community in just 28 days. Here are a few ways you can honor black lives and culture this Black History Month.

    1. Support black-owned businesses

    Image: KYRA’S SHEA MEDLEYS

    Supporting passionate and tenacious black entrepreneurs is one way to give directly to the black community during Black History Month and beyond. Spending your money at a black-owned business is an impactful form of economic empowerment.

    To find black-owned businesses near you, try the tips listed here. To shop at black-owned businesses online that also give back to good causes, check out the recommendations here.

    2. Seek out black history in your local area

    Charles Boyles looks at the exhibition at the DuSable Museum of African American History in Chicago.

    Image: Tae-Gyun Kim/AP/REX/Shutterstock

    Black history is everywhere, but we don’t always recognize it. This Black History Month, pick up where your history class undoubtedly left off by learning about historical black influencers in your community.

    Visit a local museum that showcases the contributions of the black community to your area. Visit your local library or historical society to read about the triumphs of black leaders in your community’s past. Look more into your own family’s history to uncover the black excellence in your bloodline.

    Get to know how black history has had an influence on your present then spread that knowledge and appreciate it moving forward.

    3. Support influential black nonprofits

    Racial justice activists work tirelessly year-round to advocate for the equal treatment of black people. From tackling police violence to helping black girls break into the tech industry, various nonprofits work to create opportunity and well-being for the black community.

    This month, consider donating money or your time to one of the nonprofits below to help continue their vital work.

    • Black Lives Matter and Campaign Zero, nonprofits dedicated to ending police brutality, which disproportionately targets the black community

    • Black Girls Code, an organization empowering young black girls to excel in tech through mentorships and instruction

    • NAACP, a historic organization supporting the political, educational, social and economic equality of the black community

    • SisterLove, an AIDS and reproductive justice nonprofit particularly focused on the health of black women

    • Trans Women of Color Collective, a grassroots nonprofit supporting trans and gender-nonconforming people of color in leadership roles

    4. Learn about unsung heroes of black history

    Image: Vicky Leta / Mashable

    History classes often focus on the victories of white men but that’s only part of the story.

    During Black History Month, honor the struggles and triumphs of the black community, especially those usually erased from history. While digging up overlooked stories can take time and effort, the payoff is a more comprehensive understanding of what the past really looked like.

    To get started, check out these essential heroes you should know then commit to diving deeper into the past.

    5. Celebrate black literature

    Image: HARPER & ROW PUBLISHERS, PRINCETON UNIVERSITY PRESS, CREATESPACE INDEPENDENT PUBLISHING PLATFORM

    Literature, both nonfiction and fiction, is a vital way for marginalized communities to claim ownership over their stories and experiences. But the work of black writers isn’t always as celebrated as the work of white authors.

    This month, swap out some of your favorite classics with modern books by black authors using this guide, or sign up for a subscription service that champions black literature throughout the year.

    Beyond Black History Month, commit to supporting the work of black writers on a daily basis.

    6. Become a mentor

    Everyone can use a little help in reaching success. To help lift up black talent this February, consider becoming a mentor to a child or younger coworker.

    By encouraging the talent, skill and passion of black youth and young adults, you can help support the next generation of black leaders who will fight inequality in their communities. In the process of lending your experience to someone just starting out, their fire and passion is bound to inspire you, too.

    For tips to keep in mind when mentoring black youth, check out this essential guide.

    7. Support black creatives

    ‘Rediscover, not recreate.’ From “Abstract Peaces,” 2016.

    Image: COURTESY OF TSOKU MAELA

    From poets to visual artists and musicians, black creatives play an essential role in creating and sustaining black culture.

    This Black History Month, take time to support the artistic expression of the black community and the undeniable importance of black culture. Championing black creativity can be as simple and as rewarding as buying the work of black artists or attending an event that showcases their talent.

    Not sure where to start? To freshen up your daily playlist, check out these Afrofuturist musicians. To celebrate black art, check out these artists boldly documenting their experiences with mental illness through their work.

    Celebrate black culture by taking time to appreciate those who are at the frontlines of creating it.

    BONUS: 5 unsung heroes of the Civil Rights Movement you need to know

    Read more: http://mashable.com/2017/02/04/black-history-month-ways-to-celebrate/

    Elon Musk posts image that may or may not be secret tunnel project

    Elon Musk likes to show off his toys, and the latest may (or may not) be a component of his new tunnel boring efforts designed to defeat the scourge of Los Angeles traffic.

    On Friday, amid widespread criticism related to his advisory connections to the Trump administration, Musk showed that he was nevertheless undeterred in his subterranean geekery when he posted an image of what appears to be a component of a tunnel boring machine (TBM).

    Back in December, Musk casually dropped the literally earth-shaking news that he planned to build a tunnel leading to his office at SpaceX under the name of The Boring Company. At the time, it sounded like perhaps just another cute yet lofty brain fart from the founder of SpaceX and Tesla.

    But with each passing month, Musk has revealed another piece of the puzzle that proves he’s absolutely serious about creating a Batcave-style secret tunnel leading to his corporate headquarters.

    The new tunnel image was posted with no explanation of what exactly it is other than Musk’s usual attempt at whimsy by posting a single word with the image: “Minecraft.”

    And just last week, at least one major TBM company rushed to Twitter to “assist or advise” on the project.

    Days later, at a recent event in California showcasing Hyperloop designs, Musk reportedly divulged more detail about his tunnel venture.

    “We have no idea what were doing, Musk said, according to the Los Angeles Daily News. “Were going to get this machine, take it apart, figure out how to make it go much faster while still being safe and not affecting people on the surface. We’ll see how much progress we can make, but I’m optimistic tunneling can be improved by at least five-fold, maybe 10-fold. That’s really key to a lot of technologies road tunnels, train tunnels, Hyperloop tunnels.”

    The paper also reports that Musk has obtained a city permit to dig 50 feet below the earth to accommodate his intention to have the tunnel extend from Crenshaw Boulevard to the SpaceX employee parking lot.

    Although it’s unclear when the project will be completed or just how useful it will be, at least one SpaceX employee is already hyped about the prospect at the company’s headquarters, tweeting about the project shortly after Musk announced it on Twitter.

    That employee also raised an interesting prospect: Perhaps this earthbound project is just a test run for Musk’s even loftier plan to one day support a colony on the inhospitable red planet. That’s right, tunnels underneath the surface of Mars!

    Read more: http://mashable.com/2017/02/04/elon-musk-tunnel-photo/