Work-life balance: What does it mean for men? – BBC News

Every Christmas, Today on BBC Radio 4 invites people from different walks of life to “guest edit” the programme, choosing the topics and interviewees they want in it. Here Helena Morrissey, non-executive chair of Newton Investment Management and a campaigner for greater gender diversity in the boardroom, gives her take on a subject close to her heart.

At some point during almost every interview I have ever given, the question has come up about how (or whether) I achieve “work-life balance”.

To be honest, I don’t mind being asked, ever hopeful that my experiences as a mother of nine children with a pretty intensive City career might encourage other women to go for both – though I always mention that it’s not compulsory to have nine!

Career and motherhood should not, surely, be incompatible in the 21st Century.

It’s a big part of my own story that my husband Richard, a former financial journalist, volunteered to go freelance when we had our fourth child, so he could spend more time at home – and have a freer existence, which was important to him.

Image copyright Helena Morrissey
Image caption Career and motherhood should not be incompatible, says Helena Morrissey, though it’s not compulsory to have nine children!

As we had more children, the opportunity (the time) for him to take on paid work shrank. Richard became a full-time, stay-at-home dad. Along the way he became an ordained Buddhist priest and meditation teacher. Between us, we have balance.

All this happened quite some time ago. Our fourth child, Millie, is now 17, and over that time I have been able to build my career, secure in the belief that our children were benefiting from the situation. Richard is still one of very few fathers at the school gates or watching the girls’ netball matches and certainly the only dad who’s a “class rep”.

He says he enjoys his life and suggests that a natural extension of all the efforts to improve opportunities for women in the workplace should be to help men have more choices too.

But society – and the media – treats mothers and fathers quite differently on the subject of combining family and career. As part of my guest edit of the Today programme, we asked men, as well as women, how they managed to “do it all”. They were all “high-powered”, whether in business, politics or the arts.

The men looked surprised by the question and conceded they’d never been asked that in an interview before, although they all had children, in one case four, all aged under 11.

Image copyright Getty Images
Image caption Michael Lewis and his family in 2015 at the premiere of The Big Short, the film of his book

Their answers were wide ranging. My favourite response was from Michael Lewis, the best-selling author, who conceded that travel was the big demand away from home for him, but on this particular trip he had dealt with that by “bringing my wife and youngest child with me”.

John McFarlane, chairman of Barclays, has three daughters and spent a large proportion of his career in Australia and Hong Kong while they were growing up. John gave flawless advice that life comes first, that it’s important to know what’s important to you and to fit work into that.

Matt Brittin, president of Europe, the Middle East and Africa for Google and father of two sons, said balance was possible because he loved his job.

The one answer that no-one gave was “my wife, who stays at home, is the key to it all”. That would presumably seem old-fashioned, as though they were not playing their part – yet in effect it’s the answer I give, with the roles reversed.

Image caption “Know what’s important to you,” says Barclays chairman John McFarlane

When I cite Richard as the cornerstone of the Morrissey household, everyone seems delighted. He is praised (as he should be) as a thoroughly modern man. I should add that it’s not just the children that Richard supports – he is generous, and spot-on, with his advice to me after long hard days in the office.

Of course our roles are not as sharply delineated (albeit the opposite way around) as the traditional husband-and-wife set up – we are partners, in every sense. So while Richard does all the cooking, food shopping and the (many) school runs, I do a lot with the children too. I am the chief laundry lady, story-reader, times-table-tester, cake-maker, present-buyer, holiday and party organiser.

And Richard is widely read and highly knowledgeable – and opinionated – about current affairs and much of our family dinner conversation echoes this.

A classic comment from one of the smaller children this summer as we sat down to supper: “I just don’t want to hear those two letters E and U!”

Image copyright Helena Morrissey
Image caption The Morrisseys’ division of labour evolved when they had to manage two careers and a growing family

And this “arrangement” works really well, even though it evolved without either Richard or I thinking it all through – we just knew we were struggling with two careers and a growing family.

I am guessing that for many of the men we interviewed for the programme, their wives have a less intensive career than they do and take the “lead parent” role, but the whole business of working and bringing up a family is shared. Those men probably wanted to say, “it’s all made possible by my wonderful wife,” but felt they couldn’t.

This surely isn’t real progress.

Our aspiration has to be a society where we’re all just treated as people, where we can focus together on how to lead great lives, bring up families, develop interests and careers. Where men and women can take a different path to traditional roles – or not – and where they can praise and thank their partners without fear of criticism or challenge. Where we live and work and love as partners for the benefit of our families, society, each other – and ourselves.

Helena Morrissey guest edits the Today programme on Wednesday, 28 December.

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Sumo’s next superstars? Why Mongolia is a wrestling powerhouse

(CNN)At a sumo training camp on the outskirts of Ulaanbaatar, Mongolia, tension was beginning to mount.

The World Sumo Championships was just days away. For the wrestlers in the Mongolian national youth team, a win would gain them global recognition. Acceptance into a Japanese “heya” (a sumo stable) might be just around the corner.
    It’s a moment that required weeks of preparation, as photographer Taylor Weidman — who shadowed the Mongolian wrestlers in the buildup to the competition — knows all too well.
    “Wrestlers here would stay in small shared rooms or in dorms with bunk beds,” Weidman said. “They would practice sumo technique once a day and also do other cardio and strength workout. Meals were huge. They stayed at this camp preparing for over a month.
    “Wrestlers would eat big meals with lots of mutton and rice. Traditionally, I think sumo wrestlers are supposed to have two huge meals a day, followed by naps so the calories aren’t burned off right away.”


    Sheer size is important in sumo wrestling, but it’s not necessarily a trump card: agility, speed and technique are all important as well.
    If the athletes are successful at the world championships, their lifestyle can become even more taxing as they look to climb through the international ranks of sumo wrestling and make their way in Japan.
    “Trainees in Japan who are accepted into a sumo stable are called ‘rikishi,’ ” Weidman said. “They wake up at around 5:30 in the morning to work out, then they cook and clean for the senior wrestlers in their stable.
    “They have a strict set of rules they have to live by — they can’t drive cars, they have to wear traditional ‘yukata’ and ‘geta’ whenever they go out, they have to wear their hair a certain way.”

    Hunger to win

    Japan has traditionally dominated the sport, and it’s only in the past decade that Mongolia has emerged as such a dominant force. The past four “yokozuna,” sumo wrestling’s highest rank, have all been from Mongolia.
    Although sumo isn’t an Olympic sport, Mongolian athletes have scooped medals in judo and wrestling — similar sports that have provided 17 of the nation’s 26 medals in Olympic history.

    Follow @CNNPhotos on Twitter to keep up with our latest work and share your comments.

    Part of the reason for Mongolia’s success in wrestling sports — sumo in particular — is because of the way they are embedded within Mongolian culture, Weidman explains.
    “Mongolia has their own version of wrestling that virtually every boy grows up practicing,” he said. “The sport translates well and has helped Mongolia win Olympic medals in wrestling and judo. It’s very similar to sumo wrestling.
    “The other reason that I’ve heard, talking to Japanese fans, is that Mongolians are simply hungrier to win in sumo. In Japan, sumo wrestlers, even champions, aren’t particularly rich by national standards.
    “In Mongolia, though, the same salaries seem much bigger. Sumo champions are also incredibly famous in Mongolia, and former champions have parlayed their sumo careers into careers in politics and business.”

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    Bike-sharing revolution aims to put China back on two wheels

    From Shanghai to Sichuan, schemes are being rolled out to slash congestion, cut air pollution and spin a profit

    Even through Beijings nicotine-tinged smog you can make out the multi-coloured frames, gliding through the pea soup towards a greener future.

    In recent months an unmissable fleet of fluorescent orange, canary yellow and ocean blue bicycles has hit the streets of urban China as part of a hi-tech bike-sharing boom that entrepreneurs hope will make them rich while simultaneously transforming the countrys traffic-clogged cities.

    We want to solve problems by getting bikes back on to the streets of our cities, said Li Zekun, the 25-year-old marketing director of Ofo, one of the startups spearheading this 21st-century transport revolution.

    From Shanghai to Sichuan province, bike-sharing schemes are being rolled out on an unprecedented scale in an effort to slash congestion and air pollution by putting a country once known as the Kingdom of Bicycles back on two wheels.

    Ofo, so named because of the words resemblance to a bicycle, has put about 250,000 of its bright yellow bikes to work since late 2015, of which around 40,000-50,000 are in the capital, according to Li.

    A Chinese woman rides one of Ofos yellow bikes in Beijing. Photograph: Wu Hong/EPA

    The Peking University biology graduate said his company, which was founded by five students looking to improve transport options on university campuses, had attracted about 3 million users in cities such as Beijing, Shanghai, Xiamen and Guangzhou. Its bicycles make about 1.5m trips each day between them.

    For short journeys, bikes are the best form of transport, Li enthused at Ofos headquarters in the Internet Finance Centre, a 26-floor building in western Beijing. You never know when a bus might come. It might not be easy to find a taxi. Walking might take you too long and tire you out.

    Other startups, such as Mobike and Bluegogo, are seeking to get in on the act, depositing truckloads of bicycles on sidewalks and street corners across China.

    Li Gang, Bluegogos 28-year-old chief executive, said he believed bike sharing would bring mental joy to millions of Chinese citizens as well as boosting their health and fitness levels.

    It was his mission to enable everyone to enjoy the happiness of bike riding, he said.

    I predict that by next year millions of people will be riding bikes in Beijing every day, said the entrepreneur, whose firm has 50,000 bikes spread across three cities Chengdu, Guangzhou and Shenzhen and plans to expand to a new city every fortnight.

    More people will choose this healthy way to get around so the number of cars on the roads will decrease dramatically and this will really help the climate and the environment, he said.

    Bluegogo bicycles in the company office in Shenzhen. Photograph: Reuters

    In the years following Mao Zedongs 1949 communist takeover, bikes ruled supreme in China and the Flying Pigeon the eastern equivalent of the Raleigh Roadster became one of the countrys most recognisable symbols.

    But two-wheeled travel began to go out of fashion as China became more open to the world, ushering in decades of economic boom and a high demand for cars.

    In 1980, almost 63% of commuters cycled to work, the Beijing Morning Post reported last year, citing government data. But by 2000 that number had plummeted to 38% and today it stands at less than 12%.

    Car use, meanwhile, has rocketed. In 2010 China overtook the US to become the worlds largest car market, with 13.5m vehicles sold in just 12 months. This year, manufacturers expect to sell almost 23m passenger cars.

    That jump from two to four wheels has been music to the ears of international car manufacturers, but it has resulted in gridlock and contributed to a pollution crisis experts blame for hundreds of thousands of premature deaths every year.

    According to state media, Beijing has 5.65m registered vehicles which annually pump 500,000 tonnes of pollutants into the atmosphere. And with China now waging a high-profile war on pollution, cities hope a return to the era of the bicycle can help them clean up at least some of the smog. Transport officials in Beijing are aiming to get 18% of commuters riding to work by 2020.

    Public bike-sharing schemes, of which there are more than 500 around the world, have existed in China for about a decade but the scale on which these private initiatives are being rolled out is unprecedented.

    Reports in the Chinese media suggest hundreds of thousands of shared bikes have been put into action. That compares with 11,500 operating in the British capital, according to Transport for London.

    The other factor making Chinas bike-sharing boom stand out is the technology.

    While those sharing bikes in cities such as London must pick them up and park them at docking stations, tracking technology means Chinese users can collect and park their bikes wherever they please.

    Mobikes orange-wheeled bikes have a GPS system that allows users to locate them using a map on the companys smartphone app.

    A rank of Mobikes in Beijing. Photograph: Tom Phillips for the Guardian

    Users of Ofos yellow bikes, which cost about 10p to use, unlock them using a combination code sent through its app, and the company keeps tabs on its bikes by monitoring the location of the users smartphones.

    It is very convenient, said Li, who claims an Ofo bike can be ready to ride in about 10 seconds.

    Chinese investors, including the tech giants Didi Chuxing and Tencent, are throwing their weight behind the bike-sharing startups, pumping tens of millions of pounds into their operations since the autumn.

    A recent story about the budding industry in the China Daily warned of grave maintenance and management challenges and the existence of unscrupulous users who damaged or disappeared with the bikes. Recent weeks have seen reports of stolen bicycles, which are worth up to 3,000 yuan (350), being sold online.

    But the China Daily urged commuters and city officials to embrace the attempt to reinvigorate the nations love affair with the bike.

    Li said his company believed so strongly in a global cycling renaissance that it planned to export its bike-sharing revolution to London, Singapore and Los Angeles.

    In the future, we hope people all over the world will be using Ofos app to unlock its bikes, anywhere and at anytime, he said.

    Additional reporting by Christy Yao

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    India’s Aadhaar Pay enables people without phones to make digital payments with their fingerprint

    Image: Idfc bank

    India just took its next major step in becoming a cashless society.

    IDFC Bank has launched an app called Aadhaar Pay that aims to help millions of its citizens without a smartphone to pay for their purchases digitally with just their fingerprint.

    Merchants will be able to download the app on their Android smartphones and attach a fingerprint scanner device. To make payments, buyers will only have to choose their bank name, input their unique Aadhaar number and scan their fingerprint, which acts as a password to make the payment directly from their bank account linked to their Aadhaar card.

    Over one billion people in India already have an Aadhaar card, making it the world’s largest biometrics based identification system. The Indian government intends to link all savings bank accounts in the country with an Aadhaar card. Currently, about 400 million of the 1.12 billion bank accounts are linked to Aadhaar cards reports suggest.

    This could be the solution India required to usher its vast majority of population which is still not connected to the internet, is illiterate and doesn’t own smartphones to cashless digital payments.

    Of the country’s 1.3 billion population, only about 268 million people had a smartphone at the end of Q3 2016, according to marketing research firm Counterpoint. Of them, not every device is connected to the internet. In the wake of country’s major move to invalidate cash last month, the vast majority of the consumers have been stranded with no option but to queue outside banks and ATMs.

    Another advantage of Aadhaar Pay is neither the merchant, nor the customer, is charged any transaction fee, which makes it equivalent of paying by cash. The app is already available at over 100 merchant outlets in the states of Andhra Pradesh, Delhi and Bihar.

    Image: IDFC Bank

    “It is [sic] the simplest way to pay as it does not require a customer to swipe debit cards, remember passwords, or download apps. Importantly, there are no transaction fees for both merchants and customers. IDFC Aadhaar Pay will accelerate the pace of growth for cashless payments, giving wings to the governments efforts towards digitization for inclusive growth,Dr. Rajiv Lall, Founder MD & CEO, IDFC Bank said in a press statement.

    Today’s announcement mark a major expansion of Unified Payment Interface, which the government announced only earlier this year. UPI is government’s audacious project to make person-to-person and e-commerce transactions swifter and easier.

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    Got a drone for Christmas? Know the law before taking to the skies.

    Don’t break the law when you fly your new drone.
    Image: Getty Images

    Whether a beginner, a serious aviation enthusiast, or just a fan of gadgets, many of you will have received drones as Christmas gifts. Unmanned aerial vehicles (UAVs) have surged in popularity and affordability in recent years, and there’s no doubt that recreational drone use is on the rise as a result.

    But not all recreational drone users know the law or if they do, they don’t appear to be following it. There has been a string of near misses between drones and other aircraft, and other cases of irresponsible use.

    Only last month, a recreational drone user was investigated by Australia’s Civil Aviation Safety Authority (CASA) after evidently flying a drone over a crowded Bunnings carpark to pick up a sausage at a sausage sizzle.

    In the runup to Christmas, UN aviation officials this month warned anyone getting a drone to make sure they learn how to operate it safely. So if Santa has brought you one, heres what you need to know.

    Get on board

    In Australia, if you want to fly your drone for fun, you don’t need CASAs approval as long as you follow the authority’s simple safety rules. Recreational drone operators must comply with CASA’s rules (known as its standard operating conditions).

    You must only fly your drone within visual line of sight that is, where you are able to see the drone with your own eyes, rather than with the help of binoculars or a telescope, for example. What’s more, you can only fly in visual meteorological conditions, which generally means no night flights.

    In most Australian cities, you can only fly your drone up to a maximum altitude of 120 metres most of this airspace is considered controlled airspace. To fly a recreational drone any higher, you must seek approval from CASA and adhere to any associated conditions.

    This holiday, be a good drone parent.

    Image: Getty Images

    During flight, you must keep your drone at least 30 metres (98 foot) from anyone who is not directly associated with its operation. The drone must also not be flown over populated areas (that is, areas that are sufficiently crowded that the drone would pose an unreasonable risk to the life, safety or property of someone present). This includes crowded beaches or parks, or sports ovals where a game is in progress.

    There is a general prohibition on flying a drone in a way that creates a hazard to another aircraft, person or property. A “hazard” may be interpreted fairly broadly. To be safe, CASA recommends keeping your drone at least 5.5 kilometres (3 miles) away from any airfield. Operations within 5.5 kilometres of an airfield are allowed in some instances, as long as they are not on the approach and departure path, and would not otherwise get in the way of aircraft using the airfield.

    Recreational drone users are also advised to respect personal privacy by not recording or taking photos of people without their consent. While privacy concerns are not within CASA’s purview, operators may find themselves in breach of state and territory privacy or trespass laws, depending on how and where the drone is flown, and whether audio, video or photographic footage is recorded.

    High flyers

    As a general rule, drones cannot be flown for money or economic reward without a specific licence. There are, however, two new instances where such a certificate is not required: for commercial-like operations over your own land, and for commercial flights with very small drones (under 2 kilograms) provided that the pilot notifies CASA at least five business days beforehand, and adheres to all the existing rules for recreational drone use.

    Having considered all the rules, the Bunnings sausage sizzle incident starts to look less like a harmless jape and more like a multiple breach of the rules (although the video’s author has claimed that the video was an edited composite rather than all shot during a single flight).

    The video appears to show several breaches of the rules, including: flying a drone out of visual line of sight (assuming that it is being piloted from the backyard hot tub depicted in the video); flying within 30 metres of people; and flying over a populated area. The operator is potentially facing a fine of up to A$9,000.

    If you’re worried your new drone might get you into similar hot water, CASA provides significant guidance to help operators avoid infringing the rules. That way, you can make sure your high-flying gift doesnt end up ruining your Christmas cheer.

    This article originally published at The Conversation here

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    Holiday drones are great until they end up in a tree or in someone’s hair

    Remote controlled drone.
    Image: Rex Features via AP Images

    Few things define the holidays like the fading whine of a newly-gifted drone as it floats ever farther away, over branches and out of sight, where it will eventually smack into a tree and smash into the ground.

    Many people have given and received drones this holiday season. Many of those people have also watched as their presents in minutes turned into husks of their former selves.

    Drones are hard, but hopefully we can all have a collective laugh at just how gloriously frustrating they can be as a holiday gift.

    Many people, for example, tried to bring down the Christmas tree with their new toys.

    Others are generalists, and aimed for any tree in sight.

    Others said, who needs a tree when there’s so much hair atop human heads?

    And then there were those who didn’t crash their drones so much as find ways of misplacing them.

    So, before you decide to keep that drone you find in your backyard or your park or on your roof or on your street, maybe check Twitter. It’s gotta be someone’s.

    And if you want to continue laughing at the misfortune of new drone owners, check out @faineg’s timeline.

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    Fake numbers, millions of dollars, ambitious claims: Cyanogen is dead

    Image: CYANOGEN

    It turns out lying about userbase, millions of dollars, and ambitious claims arent enough for a company to take Androids future away from Google.

    Cyanogen Inc., a startup based in Palo Alto, is shutting down all its services, including nightly builds. The companys open source fork CyanogenMod will also be discontinued on New Years Eve.

    The surprise announcement leaves over 50 million users, which the company claims are using its software, out in the dark. Cyanogen is a modified version of Android that doesn’t need to rely on Google services.

    More concerning, however, is that many users of the OnePlus One smartphone who are on Cyanogen Incs commercial operating system won’t be receiving further updates. OnePlus declined to comment.

    “As part of the ongoing consolidation of Cyanogen, all services and Cyanogen-supported nightly builds will be discontinued no later than 12/31/16,” the company said in a brief blog post without offering any explanation. The blog post, published late Friday, added that CyanogenMod software would continue to function.

    That changed a day later. “In addition to infrastructure being retired, we in the CM community have lost our voice in the future direction of CM the brand could be sold to a third party entity as it was an asset that [founder Steve] Kondik risked to start his business and dream.”

    “Even if we were to regroup and rebuild our own infrastructure, continuing development of CM would mean to operate with the threat of sale of the brand looming over our heads,” the CyanogenMod team said in a blog post that is currently not accessible on the website.

    “Then there is the stigma that has grown to be attached to anything named Cyanogen. [sic] It will come as no surprise that this most recent action from Cyngn is definitely a death blow for CyanogenMod,” it added.

    The team has assured its community of eight years and thousands of contributors that it will produce a new fork of the CyanogenMod software, push pending patches and start an open source project of their own called “Lineage”.

    Over the past two years, Cyanogen has made numerous headlines, mostly after its outspoken former CEO Kirt McMaster made outrageous remarks. In early 2014, for instance, McMaster said his company plans to take Androids future away from Google.

    The announcement of Cyanogen’s demise follows the departure of founder and CTO Steve Kondik last month. At the time, Kondik had blamed McMaster for what he foresaw as an imminent demise of the company.

    Kirt McMaster, CEO of Cyanogen, at the 2015 Web Summit in Dublin on Nov. 3, 2015.


    The announcement is also surprising to millions of users who switched to Cyanogen’s solutions for a more customised version of Android. Cyanogen’s builds were considered among the most stable, longest lasting custom ROMs in the Android world. Touting the companys software, McMaster last year said his company was “putting a bullet through Googles head.”

    Also last year, Cyanogen and Microsoft formed a strategic partnership to bake several of Redmonds services such as Bing, Skype, OneDrive, OneNote, and Microsoft Office into its commercial operating system as substitute for Googles services.

    As part of the partnership, Cyanogen also unveiled the “Mod Ready” program for OEMs to load Cyanogen OS into their devices. At the time of the announcement, no partners were mentioned. The company had also partnered with chipmaker Qualcomm.

    To date, Cyanogen has raised over $115 million from as many as 15 investors including Andreessen Horowitz and Twitter Ventures. It’s not clear exactly how many people use Cyanogen’s free and commercial software. Earlier this year, the company was accused of sharing false numbers to investors, a claim that was later admitted as true by Kondik.

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    5 things that will make the lives of CMOs easier in 2017

    A group of young people sitting in a bright modern office room.
    Image: Hinterhaus Productions/Getty Images

    Chief Marketing Officers (CMOs) never seem to have enough time to do all of the tasks they need to accomplish in a given day. To be successful, CMO have to delegate and make informed purchase decisions.

    Automation has made the work of marketing teams easier, but with so many tools now available, it can be very difficult to find the perfect option for a departments needs. Selecting the wrong tools, or being a late-adapter can really set a marketing organization back.

    In todays competitive marketplace, its more important than ever that CMOs be ahead of current marketing trends, which means constantly evaluating solutions to make sure they address the following five needs.

    #1: Cross-Departmental content collaboration

    In 2017, great marketing strategies wont simply be planned. Theyll be carefully designed to ensure the optimum customer experience.

    Businesses have already merged sales and marketing in their content strategies, but the coming year will see that collaboration expand to include customer success and product development. Prezi focuses on storytelling, with a suite of tools to help business teams create, collaborate, and monitor their results. These types of tools will be even more important as CMOs strive to create the internal and external content strategies that are necessary to reach todays business customers.

    #2: Putting account-based marketing into practice

    As Forrester predicted, 2017 is the year account-based marketing grows up. Savvy businesses spent much of 2016 learning about account-based marketing, but 2017 means its time to put those concepts into practice. LeadGenius is a lead generation and nurturing tool that makes it easy to scale an account-based strategy.

    One of the easiest ways CMOs can grow an account-based marketing strategy is through the use of outbound email. Using the right lead-nurturing tool, businesses can hyper personalize their messages based on a contacts personal preferences, organizational role, and more. Best of all, campaigns can be expanded quickly at a marginal cost increase.

    Using LeadGenius, CMOs can refine their databases with up-to-date, accurate contact information for every business they target, including generating the names of multiple decision makers at each organization.

    #3: Revenue visibility for the new CMO

    Increasingly, marketers are taking accountability for business revenue, tracking income generated from their campaigns to determine ROI. At the same time, B2B marketing is expanding to new channels, forcing marketing professionals to adapt new skill sets to match.

    Bizible makes this easier for CMOs, giving marketers the chance to automate the process of tracking revenue, letting them attach multi-touch marketing attribution to various lead stages and revenue. The end result is increased visibility into how different channels contribute at each stage of the buying process. With the right data, CMOs can better track revenue and answer the questions that theyll inevitably face.

    #4: Find and secure top marketing talent

    Recruiting and retaining top talent is a large part of any CMOs work. Yet competition for the best marketing professionals in any given area is fierce, making it essential that marketing leaders take an active role in finding the right people. Just as businesses have a difficult time finding good engineers, businesses find that marketers with specialized expertise in top trending areas can be almost impossible to win over from competitors.

    Multiple firms try to lure those marketers who have experience in pipeline management, cross-channel paid media management, operations, and content strategy. Realizing this challenge, AngelLists goal is to connect businesses with the specialized talent they need. Instead of paying a recruiter, businesses can use this service, which is now the parent company of Product Hunt, to find some of the best marketing talent in the job market.

    #5: Investing in trust

    Todays sophisticated marketing professionals place trust as a top priority. In 2017, trust will be an important factor in forming relationships, from IT security to customer service to usability and beyond. Trust will likely be the deciding factor for marketers faced with a wide variety of vendor options and since marketers tend to trust their peers, its highly likely theyll use networking to locate the right business partnerships. Review sites have also become an increasingly important resource in marketers decisions, with many CMOs using them to make technology-based purchasing decisions.

    One emerging review site that I have started to really appreciate is Consumer Affairs, which crowdsources reviews to make it easier for marketers to get the information they need before choosing a particular solution. For product marketers, this also means they have an easier way to gather high-quality reviews from their own customers, boosting their online reputation.

    CMOs need software to help them manage their tasks and be more effective in everything they do. With the right tools, marketers can launch fully-informed campaigns and gather results that can help them improve their strategies moving forward. CMOs must equip themselves with the tools of the trade to remain competitive and hopefully, the above tools can help.

    John Rampton is a serial entrepreneur who now focuses on helping people to build amazing products and services that scale. He is founder of the online payments company Due. He was recently named #2 on Top 50 Online Influencers in the World by Entrepreneur Magazine. Time Magazine recognized John as a motivations speaker that helps people find a “Sense of Meaning” in their lives. He currently advises several companies in the bay area.

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    Mark Zuckerberg challenged himself and Facebook to a year of running

    Image: mark zuckerberg / facebook

    Mark Zuckerberg showed off completing his annual personal challenge with a congratulatory Fast Company profile and some interesting videos full of WTF moments. Over the course of a year, the CEO of Facebook had crafted an at-home personal assistant that turned his lights on and off, toasted his bread and spoke Mandarin, among other things.

    But the so-called Jarvis, voiced by God, wasn’t Zuckerberg’s only New Years challenge for 2016. Back on Jan. 4, Zuckerberg told the world (aka posted on Facebook) that he also planned to run 365 miles this year.

    At the time the CEO wrote: “This is a lot of running, but it’s not a crazy amount. It’s a mile a day, and at a moderate pace it’s less than 10 minutes of running per day.” Mashable’s own Chris Taylor called out Zuckerberg for inaccurately defining “less than 10 minutes” as a “moderate place.”

    But regardless of the pace, Zuckerberg put forth his challenge and invited the Facebook community to join him. He created a public group called A Year Of Running, not unlike his Year Of Books the year prior, where he would share updates and so could members.

    So what ever happened with Zuckerberg’s fitness challenge? Well, you might have forgotten that he completed it himself back in July, as he dutifully announced in another Facebook post.

    I started off the year only running a few miles at a time. Now I can go out and run 20 miles on a Sunday morning and feel pretty good. I’ve also worked on speed, and my fastest mile so far is 5:53.

    I’ve found running is a great way to clear my head, to get more energy and to find time to think about challenges I’m working through at Facebook and our philanthropy. When I’m traveling, running is a great way to explore a new city and kick jet lag before a packed day of meetings.

    But the year of running wasn’t over for Zuck after that. He upped his challenge to train for a triathlon. But as he told comedian Jerry Seinfeld on Facebook Live in June, he had broken his arm while biking and therefore had to pause swimming.

    Zuckerberg has yet to share a date for when he will complete a triathlon.

    Though he has been quiet on his own fitness challenge, he recently shared the story of Nicolas Lemonnier via a video on his Facebook.

    As the video shows, Lemmonier created a Facebook group called Run Eco Club, where participants are encouraged to pick up one piece of trash for every mile they run.

    Over the year, the group grew to more than 126,000 members who came from 195 countries and shared more than 84,000 posts.

    Image: facebook

    Other members of the community have posted to Zuckerberg’s Facebook group with their personal stories of weight loss and other healthy lifestyle changes.

    Since he shared several videos of his personal challenge to build an AI butler, can we expect videos of Zuckerberg demonstrating his fitness routine? We’re waiting.

    Read more:

    21 things to expect from Airbnb in 2017

    Airbnb is doubling down on offering its hosts’ expertise to travelers. Above, the bed in the shark tank at the Aquarium of Paris that Airbnb offered in a contest.

    Airbnb CEO Brian Chesky is spending his holiday working. On Twitter on Christmas evening he asked the community what his home rental startup should do next year.

    Chesky apparently was glued to his phone for the proceeding hours, replying to suggestions with feedback on which ones were already on the company’s roadmap and why some had not been pursued. Three hours later, Chesky said he had received more than 300 ideas.

    It comes after a busy year for Airbnb with regulatory losses and expansions to cities all over the world.

    Chesky returned to the feed Monday morning. Mashable rounded up some of the suggestions.

    1. Booking meals

    2. Flights and car rental

    3. Rent other items from hosts

    4. Buy toiletries

    5. Cleaning service

    6. Book a chef

    7. Better verification for new hosts

    8. Prevent discrimination

    9. More payment options

    10. Airbnb loyalty program

    11. Advertise your Airbnb

    12. Recommendations on what not to do

    13. Freelance jobs while traveling

    14. Saved searches on app

    15. Faster booking

    16. Airbnb meet-ups and chatting on app

    17. Group travel

    18. More legal battles

    19. Airbnb for charity

    20. Luxury Airbnb experience

    21. Airbnb on Mars … no joke

    BONUS: Airbnb Host Rents Rooms From His Apartment, Landlord Gives Him Restraining Order

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