A compelling content contains valuable information that the audience finds appealing to them. Creating a consistent and effective content can help your organization achieve the following goals; educate customers and prospects, influence product preferences and increase sales while you grow your brand. A compelling content will also enable your organization build trust and generate quality leads through various media outlets such as the company website. You can reinforce the element of trust by offering your audience, relevant information that will help them make an informed decision.
The whole process of developing a compelling content begins by defining your targeted audience, followed by determining the type of information your customers or prospects want in order to act. The third step is to deliver the right information at the right time. Following these guidelines will help you get the much desired maximum impact. However, creating a compelling content that resonates with the audience takes research. To create a compelling content, consider using the following strategies:
1. Build a Positive Persona
The first strategy is to identify your audience. Once you have identified your audience, you need to create a buyer or a reader persona that your readers will find compelling. This strategy will help you convert your audiences into leads and ultimately turn them into customers. Before deploying this strategy, it is important to recognize that there is a segment of the audience that will probably not buy from you, but they may be interested in what you want to offer them.
2. Deliver Your Content using the Right Format
Selecting the format to deliver your content should ideally be determined by what the audience finds convenient to them. The two critical questions you need to ask yourself include:
• Which content format best suits the type of message you want to pass across?
• What type of content format does your audience prefer?
Some of the avenues you can use to deliver your content include blog post, checklist and owners manual. To ensure efficient content delivery, make sure the message is clear and see to it that it is well received by your audience.
3. Form a Picture
The other strategy of creating a compelling content is forming a picture of what you are selling or offering in the mind of your audience. Once you have found a common ground with your audience, craft a story that the audience can relate to. This will make the audience feel like they are personally targeted in an emotional way, and this will push them to participate in your call. You can start by writing an introduction that is both eye-catching and compelling..
4. Demonstrate Impact Using Data
If you want to pass your message across in a more efficient way, make it a point to back up your content with mathematical statistics. A good starting point is using powerful infographics that combine words, numbers and images to convey a message in a manner that is easy to understand. For example, if you are working in the online media, you can add to your content, appropriate infographic with percentages and file sharing functions that link to various social media sites.
5. Get the Opinion of the Audience
Asking your audience to participate in your content creation process will give you an insight into what they are thinking and help you figure out ways to improve the content, to make it more responsive and compelling. The best strategy to get your audience involved with your content is asking them directly to get involved. You can do this by asking them to become your social media followers or customers. The other alternative is to offer them a forum to comment.
6. Use the Right Tone
Using the right tone is very critical when you want to your content to achieve a big impact. However, it will take you a series of practice before you find the right words to use. Finding the right tone involves having a depth of knowledge in what you want to address and necessary writing skills when it comes to aspects such as tone, grammar and punctuation’s. These aspects together with the choice of words, content formatting, sense of humor, punctuation and sentence structure will shape your persona in the mind of your audience.
7. Offer Theoretical or Real-Life Examples
Using relevant examples, in addition to having a content that gives the audience various insights, will make you a good teacher and encourage the audience to participate in your call. You can start by explaining your content and then allow it to come to life by offering real world examples that your audience can relate or connect to. For example, if you own a luxury holiday home, you can partner with various concierge services to offer your customers a VIP package that is compelling to read about.