The Importance of Citations for Local SEO in Issaquah Washington
Are local customers finding your business online? Is your website optimized for local SEO? The Internet has become the New Yellow Pages where potential customers are using it to look for local listings for your business. These local business listings are officially known as “Citations.”
What are Citations?
A citation refers to your business’s name; address and phone number also known as NAP (name, address, and phone). It is important to have citations for your local business in Issquah Washington, so that potential customers can find your business online, read your reviews and get to know more about your business. You need to be consistent throughout on all listings with the format which is in your name of the business, address and phone number. For example, 123 Main Street is not the same as 123 Main St., in the eyes of Google.
Ensuring that your information is correct is extremely important. Many of your potential customers might be looking for more information about your business, including reviews. The best thing that you can do is claim and manages your directory listings, so you can control and respond to the positive and negative feedback.
Local Citations Are Ranked in Search Engines
Why does this matter?
Well, if a potential customer searches for “wedding halls in City, State”, there’s a good chance that your website will show up if you work with us, along with a long list of local directory links. Each industry will have its own set of aggregators, and doing a search for “City + industry” will help you find your options. Claiming your local directory listings is an active way to take control of search engine real estate, especially on Google and Bing.
When you have a listing on Google My Business it means your business now has a higher chance to show up in Google searches that are related to your business, location, product offers, and services. Post office box addresses are not acceptable on Google; it must be a physical address for your business. Your company also has the potential to show up in Google Maps, Google+, and organic search results. Citations are the most important off-site signal for local ranking success. It is widely believed that Google reviews influence local search rankings.
Citations are a key component of the ranking algorithms of the major search engines. Use as few categories as possible to describe your overall core business; additionally using location-based keywords is crucial for search engine optimization. Using NAP gives search engines and your potential customers the type of business and services you offer. Quality citations from a reputable site will rank higher than a site with twice as many low-grade citations.
You have to consider that you’re not only measuring the customers that contact you directly from the directory listings but you will also see an increase in traffic to your website.