The Importance of Citations for Local SEO

The Importance of Citations for Local SEO in Issaquah Washington


Are local customers finding your business online? Is your website optimized for local SEO? The Internet has become the New Yellow Pages where potential customers are using it to look for local listings for your business. These local business listings are officially known as “Citations.”

What are Citations?

A citation refers to your business’s name; address and phone number also known as NAP (name, address, and phone). It is important to have citations for your local business in Issquah Washington, so that potential customers can find your business online, read your reviews and get to know more about your business. You need to be consistent throughout on all listings with the format which is in your name of the business, address and phone number. For example, 123 Main Street is not the same as 123 Main St., in the eyes of Google.

Ensuring that your information is correct is extremely important. Many of your potential customers might be looking for more information about your business, including reviews. The best thing that you can do is claim and manages your directory listings, so you can control and respond to the positive and negative feedback.

Local Citations Are Ranked in Search Engines

Why does this matter?

Well, if a potential customer searches for “wedding halls in City, State”, there’s a good chance that your website will show up if you work with us, along with a long list of local directory links. Each industry will have its own set of aggregators, and doing a search for “City + industry” will help you find your options. Claiming your local directory listings is an active way to take control of search engine real estate, especially on Google and Bing.

When you have a listing on Google My Business it means your business now has a higher chance to show up in Google searches that are related to your business, location, product offers, and services. Post office box addresses are not acceptable on Google; it must be a physical address for your business. Your company also has the potential to show up in Google Maps, Google+, and organic search results. Citations are the most important off-site signal for local ranking success. It is widely believed that Google reviews influence local search rankings.

Citations are a key component of the ranking algorithms of the major search engines. Use as few categories as possible to describe your overall core business; additionally using location-based keywords is crucial for search engine optimization. Using NAP gives search engines and your potential customers the type of business and services you offer. Quality citations from a reputable site will rank higher than a site with twice as many low-grade citations.

You have to consider that you’re not only measuring the customers that contact you directly from the directory listings but you will also see an increase in traffic to your website.

How to Set-up A Successful Digital Marketing Campaign

The primary intent of any business is to make profits. The success or failure of any business significantly banks on the profits or losses made. For the company to continue running, its profitability and growth levels should remain attractive to both the company’s analysts and investors.

The chances of any business being in a steady state are quite inconceivable. Business are either growing or retiring, and this depends on the kind of strategies the company puts to play. To prevent a possible downturn in the enterprise, one of the strategies that can be employed is a digital marketing campaign. To set up this campaign, the business has to follow the following steps;

1. Establish Goals

It is paramount that the business draws a clear list of what they wish to achieve from the digital marketing campaign. The business should have a top level goal or goals that they target. Most companies set up both long term and short term marketing goals that are vaguely defined. It should not be the case. Goals have to be precisely and sufficiently defined. For example;

  • How to establish our brand in social media
  • How to building up our website’s visibility

2. Set up specific objectives

For the business to meet their general or primary goal, some specific objectives have to be tied to it. These specific objectives help in achieving the primary goal. It is imperative that these specific goals be “SMART”. That is;

  • Specific
  • Measurable
  • Achievable
  • Reasonable
  • Tentative

3. Establish your specific strategies

For the business to accomplish its primary or general objective, it has to set some specific goals. In the very same way, some specific strategies have to be developed to help meet its specific objectives.

4. Figure out your play cards

The last step is for the business to constitute, after careful brainstorming, a checklist of tactics it can appropriate to meet its marketing goal. Here they will have to puzzle out how their ideas that animated their planning will have to fit in the marketing campaign.

It takes time for any business to come up with its digital marketing campaign. For this reason, to avoid any instances that will result in the failure of the marketing campaign, some goals have to be met before the campaign goes live. They include;

1. Establishing the target audience: Before the offset of the digital marketing campaign it is vital that the business pinpoints its target audience. Defining the target audience will help influence the channels to be used.

2. Budget: Digital marketing campaigns are not complimentary. For the business to get maximum results from the campaign, financial efforts have to be put in. The company should prepare itself to be obligated financially in the long haul or short haul. It is astute for the business to spend time in doing research to help figure out the appropriate budget for the campaign.

3. Consider the marketing channels to be used: it is crucial that the business adopts the best channel to use in the marketing campaign. All the gathered information goes into picking the channel. Some of the channels that can be used include social media marketing, email marketing, content advertising and paid advertising.