5 Reasons Why Content Marketing Will Always Triumph Link Building

Content marketing or link building? Perhaps both? As SEO specialists and digital marketers, we’re caught in a dilemma regarding these two strategies. As always, we only want the best for our clients.

But let’s face it: the SEO land is actually divided into two schools of thought, whether to stick with traditional SEO approach using keyword-marketing and link building, or pursue content marketing that includes several tasks.

This may start from creating quality content, to building an empire of the brand’s online presence through social media and leveraging the industry’s influencers’ network.

So, which is which?

With Google’s ever-changing search algorithms, our primary goal is to use a method that’s long-term, highly sustainable, and guarantees measurable results—something that’s Penguin update-proof, not just today, but for the future as well (and whatever animal-based term Google will roll out by that time). And on that note, the traditional SEO that includes link building isn’t the best-fit method alone.

Randy Fishkin of SEOmoz explained these two ‘lands’—link building land and content marketing land—previously in a Whiteboard Friday episode. It’s a thought-provoking strategy discussion among webmasters and marketers, where there will always be two sides of the camp. To agree to disagree with either of these two strategies will ambiguously lead us into a confusing conclusion that will entirely affect our clients’ online strategies.
Digging deep with Content Marketing and Link Building

Our premise to why content marketing will always triumph over link building doesn’t end there. It’s not a question of “which is which,” but rather “what’s your goal? Is it for short-term or long-term?” Once and for all, the former will definitely triumph over the latter if you’re shooting for the long-term goals and results.

In a nutshell, link building is the technical side of web marketing, where SEO specialists’ tasks involve this triple-braided cycle: keyword targeting, finding list of link opportunities, and getting links. Boring? Nope, it’s not! On their side, it’s hard work. And the results are guaranteed to come faster and applicable for the brand’s short-term goals.

On the other hand, the content marketing land is tedious, daunting, and complex that it requires you to hire not just the SEO specialists, but also writers, community managers, copywriters or if you’re in luck, a web marketer who knows the ropes of the trade in content writing, copywriting, and social media. Too complex? Yes, and it is really hard work as you focus on inbound strategies.

The results don’t come overnight. Unlike link building, this would take time, but the results are best-fit for long-term goals and the content are highly Panda-proof. Yet for web marketers, it’s a challenging feat to educate small businesses and startups to embrace this approach because, as obviously stated, the results show up for quite some time.

In short, content marketing is quality content + efforts + time + add-on hiring-sprees equals long-term rewards, while link building is keyword targeting + getting links equals short-term results.
Why Content Marketing Remains King?

Our premise doesn’t imply that we get rid of link building, but we’re clear with this: content marketing remains king and we take link building as the queen on the chessboard.

They’re two different things, but can achieve almost the same goals. They’re generally exclusive, but not limited to driving traffic to website, building branding, and relationships to audience, increase conversions, and improving online presence. BUT, the effect of each one is entirely different—one is for short-term and the other one for long-term.

Search Engine Journal dubbed them as “Two different peas in a pod.” You see, it depends on what will work for you or your clients’ brands. Let’s explore why:

1. Panda/Penguin-proof

Google is smarter than you think. Search is becoming more human and natural, which is quite interesting for the SEO World, because finding a new automated tactic to get you on top of the search results isn’t feasible nowadays. If you’ve been hurt by Penguin and Panda updates, here’s what you need to do:

Focus on content marketing for SEO strategy. It’s much more defensible with the algorithm updates.
Be human as possible with the way you write content and leverage on other channels such as social media and inbound activities for scalability in long-term.
2. Quality content is linkable and likable

People want fresh ideas. Ever wondered why Mashable and HubSpot became popular?
Because they offer new and fresh ideas, which are easily linkable, helpful and informative to the readers. Building links would just follow along the way when you go for content marketing.
Search Engine Watch said that you could measure the value of content easier than you can link.

Why?
It’s pretty simple. When you post content, you can see how many links and organic search traffic it has generated—the number of social media shares and referral visits in the analytics dashboard.

3. Shareable and sustainable

Coming from the expert, Randy Fishkin said that just a single piece of content or a couple every year or two can be everything you need to make content marketing strategy sustainable for long-term.

While this tactic can create a division between two camps (a matter of quantity and quality of blogs posted and link building strategies), a great example from this point of view is an article from The Sales Lion by Marcus Sheridan on how content marketing has saved this brick-and-mortar business. He went from a pool guy to a marketing guy.

Marcus’ www.Riverpoolsandspas.com became the #1 trafficked swimming website when he changed his marketing strategy by becoming a storyteller of his brand. How? Simple. His post, “Fiberglass Pool Prices: How Much is My Pool Really Going to Cost?” written in 2009 is still shareable and sustainable until today and obviously answers the ‘mostly asked’ question of customers and always on page 1 of Google search results.

4. Customer-driven and solution-oriented approach

What can be more rewarding and fulfilling?

For us, it’s all about satisfying our customers and providing educational quality content that solves their daily concerns and questions about the products and services they want to purchase.

With content marketing, you can be as generous as you can on your posts. As often quoted in Copyblogger’s copywriting techniques, “Generosity is sexy.” Not only will it build your authority as an industry expert, but it will help you build an audience that will build your business for long-term. Know your audience. Be generously human on content and enjoy the process.

5. More channels to experiment and opportunity to explore

Content marketing gives you an opportunity to explore other online marketing channels until you find out what makes your customer tick and where they usually flock.

Are they Facebook-savvy customers?
Are they hanging out in G+ community?
Are they a bunch of readers and intellects, hungry for data and useful information?

In content marketing, it’s a requisite to do the following:

Identify your target audience
Best channel to leverage where they consume content
Create quality content that is: informative, educational, inspiring and valuable to the conversation
Interact with the community

And on that note, there’s no one-size-fits-all SEO tactic for small businesses and professionals when it comes to social media channels such as B2C or B2B niches, but since you’re not limited to the technical side of link building and keyword targeting, content marketing gives you the turf to explore.

Content marketing includes investing on content that’s well researched and written that could require a good copywriter days to create. Most importantly, it’s clear and directly solves your customers’ concerns.
Over to you

Will content marketing always triumph link building? If we’re talking about long-term goals and building brand’s authority, definitely! This is a pea in the pod that’s worth pursuing, especially when your site has been affected with algorithm updates from the past or you want it to be defensible with Google’s future algo updates.

But remember, the process of content marketing itself is laborious and requires lots of efforts and focus compared with link building, yet it’s one of the best investments in online marketing. What do you think of these two schools of thought in the SEO World?

Read more at http://www.business2community.com/content-marketing/5-reasons-content-marketing-will-always-triumph-link-building-01051459

5 Things Most People Forget About Local SEO

Local search engine optimization (SEO) can be tricky. Not only do you have to do all the customary SEO stuff, but then you have to do a new layer of complex SEO activities. Most tech-savvy local-business owners have a decent idea of how to do local SEO, but diving to a deeper level can get confusing.

For example, most people think that in order to have successful local SEO, you must have directory listings. This is true — to a point. First, though, you have to make sure that several other things are in order. (Directory listings don’t come first in local SEO.)

Then you have to make sure that you’re getting listed with the right local directories. Also, you have to know how and where to find the local directories that are unique to your geographical area. Plus, you have to ensure that you are optimizing for your geospecific hyperlocal neighborhood, not just the general location of your business.

Like I said, things can get confusing.

Related: 6 Things Innovative Search Engine Marketers are Doing Right Now

In order to address some of these major issues, I’ve explained the top five things that most people forget about local SEO. If you want local search traffic, you need to make sure that you go through each of the five issues in this article. What you’re about to read could be a huge boon for your local SEO.

1. Accuracy and consistency in online listings.

The most important component of local SEO is a trinity of information known as the NAP. NAP stands for Name, Address and Phone number. Some people call it the NAP+W, adding in the Website for good measure. Any local optimizer knows this much. So far, so good.

What can get confusing, though, is the accuracy and consistency of this information.

A ConstantContact survey revealed some discouraging trends among SMBs. While 85 percent of small businesses say that it’s important for them to be found on local search apps and directories, only half of these businesses have ever updated their online listings! Fifty percent of these businesses know they have inaccurate listings, but 70 percent say that they just don’t have the time to update them at all!

This is bad news. The No. 1 negative local ranking factor, according to Moz, is a “listing detected at false business location.” The third biggest negative ranking factor is a mismatched NAP. Ouch. Inaccuracies like these will kill your local SEO.

Clearly, small and local businesses are facing a severe challenge when it comes to getting local listings. Let me break this down into two specific areas — accuracy and consistency, and why they matter so much.

Accuracy of NAP

Local search engines use the NAP as a measuring stick of accuracy for a business’s existence. In order for the local search engine or directory to validate the presence of your local business, it must make sure that every point of data aligns perfectly.

So, for example, if your business name is Charlie’s Killer Crepes, and you accidentally type Charlies’ Killer Crepes (a misplaced apostrophe) in your citation, then the directory might register your business inaccurately.

Think about it. If it’s just a matter of creating listings, then there could be a lot of confusion between businesses. How many “cupcake” boutiques are in New York City? Or how many “Financial Services” institutions are in Manhattan? In order for a business to be legitimate, it has to have all three of these pieces of information — name, address, and phone — and they all have to correspond in every citation across the local landscape.

Consistency of NAP

The other issue to keep in mind is consistency.The NAP must be consistent across all the local directories, mentions, citations, and listings.

Moz puts it this way:

Consistent NAP information is essential to getting more citations and improving search engine rankings.

The information on Yelp must be consistent with the information on Google+, which must be consistent with the information on Foursquare, which must be consistent with the Local Small Business Association, and on and on.

This is probably the most challenging feature for a company wanting local rank. Why? Because business information changes. One day, your business might decide to change its name a little bit, or to switch to an 800 number. Or you might move to a different location.

How do you prevent your local SEO from tanking due to lack of consistency?

It’s not easy. In order to make sure that every local citation is consistent, you can either hire someone to track down every citation and change it, or you can do it yourself.

All of local SEO begins here — with the obvious NAP. But it goes further, with the not-so-obvious issues of accuracy and consistency. Here are some questions to ask yourself:

  • Has my business ever changed names? (Name)
  • Has my business ever changed locations? (Address)
  • Has my business ever changed phone numbers? (Phone)

If your answer to any of these questions is “yes,” you may want to embark on some local SEO citation remediation. Track down every one of your local citations, and make sure they are accurate and consistent.

2. All the other valuable information in directory listings.

It’s easy to get listed in local directories. It’s noteasy to fill out these local directories to their maximum potential.

Creating a local listing is time-consuming and tedious. But that’s exactly what a local business must do if it wants to rank. This is where we get into one of the oft-overlooked features of local SEO. These directories should be filled out with as much information as possible.

Related: Is Paid Search Ineffective for Online Marketing?

A study from the Local Search Association/Burke Inc. revealed that when consumers search for a local listing, they want to see the following information:

You can read the full articles here.

How to Create Hot Selling High Priced Products

There are essentially millions of specialists available which have actually focused knowledge folks would pay a lot for, but they don’t know the best ways to package it in a manner that will certainly offer, and offer large. That’s where you are available in. Making use of the straightforward system detailed here, you can rapidly make products that you recognize beforehand will certainly offer well. And you could do this on your own as well as working for or partnering with experts to make their own items.

Since the process is identical whether you’re creating an item for on your own or for a customer, allow’s merely talk about exactly how you will make your very own products initially to obtain the fundamental knowledge.
Let’s start with a standard a number of choice question. Would certainly you rather:
A. Sell somebody else’s product and also make 50 % compensations, or
B. Sell your very own item and make ONE HUNDRED %, plus obtain members to promote for you?

You would certainly a lot rather keep ONE HUNDRED % of your sales if you’re like the majority of marketers and get associates to make sales for you, too. Producing an item can be a.
hassle Inconvenience and what which you invest spend that time and it doesn’t does not Offer. Which causes our 2nd question– would you instead:.
A. Spend a number of weeks developing a $7 product that could or may not offer, or.
B. Spend less than a week creating a $47-$297 product that you KNOW will.
offer?
Talk about a piece of cake, right? Naturally you really want a product that sells for.
great money. After all, it’s less complicated to make one $47 sale then it is to make.
seven $7 sales.

As well as you wish to know PRIOR TO you make the item that it will certainly certainly, market well, or what’s the use of making it in the first place?
How do you know in advancement that your product will offer? It’s easy, as well as it.
simply takes 3 actions.

1. Discover your market’s core problem.
2. Produce/ locate/ construct an all incorporating option to that core issue.
3. Package deal your option in a manner that POPS and makes the prospective customers say YES.

You are in business to resolve people’s issues. Actually, a product creator is basically a trouble solver. And also once you recognize this, it will certainly come to be much.
Less complicated to not just make your items but to market them.

Every person in business is in the business of resolving issues. For. instance, if you run out toilet tissue, you have a toilet tissue issue and also a drug establishment or grocery store could resolve your problem. If you’re feeling ill you have a medical issue and you go understand a physician to get your trouble fixed , if your lawn looks lousy you have a landscaping problem and also you can call a landscaping company to repair it. If you’re starving as well as on the road you visit a dining establishment to fix your appetite trouble, etc.

And if your consumers need information, then they additionally require answers and also you can be the one to address their troubles.
Just how to you define your market’s issue? You identify your market. You will not be offering to everybody, so you need to narrow it down and acquire certain. Truly certain. Know precisely which you’re targeting.